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Smart Balance Presented at Citi Small/Midcap Conference
Date:3/19/2008

CEO Hughes Lists 2007 Accomplishments and Reiterates Plans for Growth

LAS VEGAS, March 19 /PRNewswire-FirstCall/ -- Smart Balance Inc. (Nasdaq: SMBL) announced today that members of its executive team presented at the annual Citi Small/Midcap Conference in Las Vegas, NV, at 12:25 p.m. EDT on Wednesday, March 19, 2008.

In addressing the group of investors present at the conference, Smart Balance Chairman and CEO Stephen Hughes recounted the accomplishments of 2007 and reiterated the Company's growth plans. "Smart Balance's mission is to provide superior tasting heart healthier alternatives in every category we enter," Hughes said. "We accomplished a lot in the first seven months since we acquired the business and I feel as strongly as ever about the prospects for growth for Smart Balance."

Accomplishments for 2007, in the seven months since the May acquisition of GFA Brands, that were highlighted included:
1. Assembled a top management team

2. Established offices, added staff, initiated systems installation

3. Launched a new advertising campaign

4. Consolidated our sales focus

5. Rapid development of a new product pipeline

6. Paid down debt

7. Started distribution expansion

Central to the Company's 2008 plan and long-term goals is the success of expanding the core business, principally the Smart Balance buttery spread category. Hughes pointed out that the Company's distribution expansion drive, 'Plus Six', is intended to increase the average number of items in per store to 18, from about 12 when management acquired the business last year. Supporting the improvement in shelf presence will be product innovations such as buttery spreads with added omega 3s, extra
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SOURCE Smart Balance Inc.
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