Navigation Links
Small 'neural focus groups' predict anti-smoking ad success
Date:4/25/2012

>Following the fMRI, participants rated the effectiveness of the ads they had just viewed in a variety of ways. The researchers compared their brain scans to their reports on the ads' effectiveness.

To obtain population-level measures, the researchers compared the number of calls to the tobacco quit-line in the month before and after each media campaign first aired in three different media markets.

When asked what they thought of the ads, participants rated Campaign B the highest, followed by Campaign A and then Campaign C. Industry experts familiar with the campaigns also disliked Campaign C. The three campaigns used very different strategies. Raters found Campaign C annoying and guessed that it would be ineffective. By contrast, Campaigns A and B resonated with participants, but in the end were less effective in actually driving calls to 1-800-QUIT-NOW.

But brain scans, which focused on the medial pre-frontal cortex, an area of the brain identified in earlier studies as linked to positive responses to persuasive messages, showed a completely different order, with Campaign C eliciting the strongest response.

At the population level, each ad campaign led to increases in call volume to the quit-smoking line, compared with a no-media control month before the launch of each campaign. The increases ranged from 2.8 times to 32 times higher than the control month, and the researchers found that Campaign C led to the highest increases, followed by Campaign B and lastly Campaign Ajust the opposite of the participants' guesses but precisely the same as their brain scans showed.

"It seems that the brain is picking up on important features of these ads, but we're not sure what these features are yet," said Falk, assistant professor of communication studies and a faculty associate at the U-M Institute for Social Research. "We're doing follow up studies now to translate what the brain is telling us about how to design better messa
'/>"/>

Contact: Diane Swanbrow
swanbrow@umich.edu
734-647-9069
University of Michigan
Source:Eurekalert

Page: 1 2 3

Related medicine news :

1. Study examines drug regimen for the treatment of non-small cell lung cancer among older patients
2. Normalizing tumor blood vessels improves delivery of only the smallest nanomedicines
3. Pesticides May Be Linked to Slightly Smaller Babies, Shorter Pregnancies
4. Giving Birth to Small Babies Linked to Heart Disease in Moms: Study
5. Desk Jockeys Urged to Take Small Steps to Get Exercise
6. Many babies born to immigrants are being labeled too small incorrectly
7. Study finds prior preterm delivery indicates subsequent baby will be small even if carried to term
8. Small Stem Cell Study Claims Early Success in Treating Eye Disease
9. Gender differences in liver cancer risk explained by small changes in genome
10. Researchers find malignancy-risk gene signature for early-stage non-small cell lung cancer
11. Smaller sibling protein calls the shots in cell division
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/3/2015)... CA (PRWEB) May 03, 2015 NuevaCare ... MnemeTherapy® at two upcoming area seminars. The first event ... PSA Annual Regional Stroke Conference to be held at ... offered on Wednesday, May 13 during the Dementia Conference ... , “These seminars offer an excellent opportunity to ...
(Date:5/3/2015)... 2015 HealthPostures, a pioneering ergonomics ... its appearance at the , May 5 - 7, ... will exhibit at the conference include its bestselling TaskMate ... solutions is the 6100 TaskMate Executive. Features of the ... adjustable keyboard tray, extended platform work surface and supply ...
(Date:5/2/2015)... BC (PRWEB) May 02, 2015 Vancouver fencing ... will now provide valuable advice to prospective clients related to ... are looking to install railings around their decks and patios. ... several questions that pop up once the person rolls up ... phases of installing a railing in finding a gate that ...
(Date:5/2/2015)... York, NY (PRWEB) May 02, 2015 ... when a deadly natural disaster strikes anywhere on this ... to leverage human sympathy and compassion for their own ... (United States Computer Emergency Readiness Team) issued an ... users “of potential email scams citing the earthquake in ...
(Date:5/2/2015)... On Tuesday April 7th, the patient ... to celebrate improvements in patient care. In 2014 the ... had zero acquired ventilator associated infections, zero central line ... was also recently named a Top Performer by the ... credited the teamwork of staff from all departments involved ...
Breaking Medicine News(10 mins):Health News:NuevaCare Introduces MnemeTherapy® Approach to Care for Elderly Patients with Alzheimer’s, Stroke and Other Types of Neurodegenerative Conditions 2Health News:HealthPostures to Appear at the Minnesota Safety and Health Conference 2Health News:HealthPostures to Appear at the Minnesota Safety and Health Conference 3Health News:Professional Staff at QS Fencing Company Now Provides Advice on Railings and Gates 2Health News:Cyber Aftershocks from Nepal’s Earthquake Can Cripple Businesses Right Here at Home 2Health News:Cyber Aftershocks from Nepal’s Earthquake Can Cripple Businesses Right Here at Home 3Health News:Cyber Aftershocks from Nepal’s Earthquake Can Cripple Businesses Right Here at Home 4Health News:East Liverpool City Hospital Celebrates Patient Care Improvements 2
... An elevated rate of increase in prostate specific antigen (PSA) ... prostate cancer, according to a new study published in the ... rate of PSA increase prior to treatment (PSA Velocity) is ... high risk of death from prostate cancer. ,According ...
... A ten-day long festival for gays began in the capital ... will showcase over 20 films on homosexuality directed by many ... and a photographic presentation. ,The aim of the ... country where Section 377 of the Indian Penal Code (IPC) ...
... has adopted yet another spiritual ploy to keep her out of ... report to Los Angeles' Century Regional Detention Center by June 5, ... Mary. ,In the past few days Paris has been ... DVD called Innocent. ,Some pals feel that Hilton, who ...
... chemotherapy errors identified in children reach patients, according to ... errors in children . Published in the July 1, ... American Cancer Society, the study concluded that the antimetabolite ... errors, and that errors in drug administration and errors ...
... UK have discovered mutations in the DNA of four ... breast cancer in women . ,The discovery ... at higher-than-average risk of breast cancer so that they ... - the age when routine breast screening now begins. ...
... participating in one of the largest ever Parkinson's disease ... creatine can slow the symptom progression of this ... the brain in which patients develop tremor, slowness of ... one million people in the U.S. Currently, there are ...
Cached Medicine News:Health News:Scientists Identify the Most Significant Single Predictor of Aggressive Prostate Cancer 2Health News:Gay Film Festival Begins in Delhi 2Health News:Most Pediatric Chemotherapy Mistakes Reach Patients 2Health News:UK Scientists Identify Gene Mutations That Trigger Breast Cancer 2Health News:UK Scientists Identify Gene Mutations That Trigger Breast Cancer 3Health News:Emory Participates in Study to Slow Progression of Parkinson's Disease 2
(Date:5/1/2015)...  Misonix, Inc. (NASDAQ: MSON ), an ... markets innovative therapeutic ultrasonic products for spine surgery, ... surgery and other surgical applications, announced today that ... quarter fiscal year 2015 on Thursday, May 7, ... that same day, Thursday, May 7, 2015, at ...
(Date:5/1/2015)... N.J., May 1, 2015 Cambrex Corporation (NYSE: ... 31, 2015. Highlights , Sales ... increased 27% excluding foreign currency impact, driven by Innovator products ... from $8.4 million in the first quarter of 2014. ... $0.04 in the first quarter last year and Adjusted Diluted ...
(Date:4/30/2015)... 30, 2015 /PRNewswire/ - Pivotal Therapeutics Inc. (OTCQX: ... a focus on Omega-3 therapies for cardiovascular disease ... and financial results for the fiscal year ended ... are in Canadian dollars unless otherwise stated. ... with the right strategic partners and additional capitalization ...
Breaking Medicine Technology:Misonix, Inc. To Report Third Quarter Fiscal Year 2015 Financial Results On Thursday, May 7, 2015 2Cambrex Reports First Quarter 2015 Financial Results 2Cambrex Reports First Quarter 2015 Financial Results 3Cambrex Reports First Quarter 2015 Financial Results 4Cambrex Reports First Quarter 2015 Financial Results 5Cambrex Reports First Quarter 2015 Financial Results 6Cambrex Reports First Quarter 2015 Financial Results 7Cambrex Reports First Quarter 2015 Financial Results 8Cambrex Reports First Quarter 2015 Financial Results 9Cambrex Reports First Quarter 2015 Financial Results 10Cambrex Reports First Quarter 2015 Financial Results 11Pivotal Therapeutics Announces 2014 Financial Results 2Pivotal Therapeutics Announces 2014 Financial Results 3Pivotal Therapeutics Announces 2014 Financial Results 4Pivotal Therapeutics Announces 2014 Financial Results 5Pivotal Therapeutics Announces 2014 Financial Results 6
... 25, 2011 Angelini Labopharm, LLC, today ... Company.  Formerly Senior Vice President, Sales and Marketing for ... subsidiary, Labopharm USA, Inc., Ms. Heino,s primary focus will ... the commercialization of OLEPTRO™, as well as to explore ...
... N.J., Jan. 25, 2011 Johnson & Johnson (NYSE: ... the fourth quarter of 2010, a decrease of 5.5% as ... 5.1% and the negative impact of currency was 0.4%. Domestic ... operational decline of 2.3% and a negative currency impact of ...
Cached Medicine Technology:Angelini Labopharm Confirms Appointment of Mary Anne Heino as President 2Angelini Labopharm Confirms Appointment of Mary Anne Heino as President 3Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 2Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 3Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 4Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 5Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 6Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 7Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 8Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 9Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 10Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 11Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 12Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 13Johnson & Johnson Reports 2010 Fourth-Quarter and Full-Year Results 14
... feature powerful, maintenance-free motors, and ... rotors for unparalleled application versatility. ... one: a high capacity general ... a high-speed centrifuge for separating ...
... Rotor has a standard 1.5ml rotor and 6 ... Easy operation (no switches to mess with). Simply ... the plastic tab to open. Starts and stops ... 2000 x g. Only five inches in diameter. ...
... Personal Micro Centrifuges MiniSpin and MiniSpin plus ... they are powerful enough so that each ... centrifuge for a wide range of molecular ... are available to meet your performance requirements. ...
Spectrafuge 16M High speed microcentrifuge. High g-force for molecular biology applications. Brushless, maintenance-free motor. Easy to use control panel. Complete with 18 x 1.5/2.0 ml rotor. StripSp...
Medicine Products: