Small is beautiful: A European view of nanotech cosmetics ...( WASHINGTON BusinessWeek magazine cl...),Health

WASHINGTON BusinessWeek magazine claims the $60 billion international beauty products industry is making a big bet on nanotech. Today, nearly a hundred cosmetics are in the Project on Emerging Nanotechnologies online inventory of products identified by manufacturers as containing nanomaterials.

Critical to the success of nanotechnology cosmetics is consumer confidence in their safety. In Europe, regulators and companies are attempting to apply The Precautionary Principle across all sectors.

How does a company like Paris-based cosmetics leader LOrealwhich ranks No. 6 among nanotechnology patent holders in the U.S. apply The Precautionary Principle to nanotechnology cosmetic products? What specific safety tests and post-market surveillance measures are used? How do U.S. and European regulations differ when applied to nanotechnology products? How does LOreal communicate with customers about this cutting-edge technology?

Scientists from LOreal will discuss these questions and more at a program on Thursday, June 5, 2008, in the auditorium of the Woodrow Wilson International Center for Scholars in Washington, DC.

*** Webcast LIVE at www.wilsoncenter.org***

What: Small is Beautiful: A European View of Nanotechnology Cosmetics and Safety, from LOreal

Who: Dr. Francis Quinn, LOreal
Dr. Andrew Maynard, Chief Science Advisor, Project on Emerging Nanotechnologies

When: Thursday, June 5, 2008, 1:00 p.m. 2:00 p.m.
(A light lunch will be available from 12:15-12:45 p.m. in the 6th floor boardroom)

Where: Woodrow Wilson International Center for Scholars, 6th Floor Auditorium. Ronald Reagan Building and International Trade Center, 1300 Pennsylvania Avenue, NW, Washington, DC 20004.

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