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Small Health Plans Making Inroads in Florida Marketplace
Date:11/28/2007

Competitive Market Poses Many Opportunities to Expand and Gain Market

Share, According to a New Report from HealthLeaders-InterStudy

NASHVILLE, Tenn., Nov. 28 /PRNewswire/ -- HealthLeaders-InterStudy, the leading provider of managed care market intelligence, reports that smaller Florida health plans are looking to make inroads in state's health plan marketplace through acquisitions and stronger networks. According to the latest Florida Health Plan Analysis, Coventry Health Care and Great-West Healthcare are poised to move up the ranks of Florida's largest insurers, showing two successful ways to gain share in a hyper-competitive market.

"Florida is the third-largest state with more than 18 million residents, so its population size is attractive to insurers," states Roy Moore, market analyst for HealthLeaders-InterStudy and author of the report. "Carriers see the state as full of opportunity."

Coventry Health Care's recent purchase of Florida Health Plan Administrators has made Coventry the state's fourth-largest commercial HMO provider. Through Vista, the product name of Florida Health Plan Holdings, the insurer will bring additional products to the market, boosting its competitive strength and expand in the small-group and individual business. The company's national infrastructure will also allow Vista to better compete against the giant Florida insurers Blue Cross, UnitedHealthcare, Humana and Aetna.

After realizing they were behind the competition, new leadership for Great-West Healthcare placed a major focus on expanding the company's provider networks and boosting membership. The insurer's has expanded its networks significantly with the addition of 30 new hospitals and 4,000 physicians, providing access to more than 30,000 network providers.

In January 2008, Great-West will roll out a program called Level Funded. Instead of paying the actual claims cost each month, employers in this model pay a fixed monthly ma
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SOURCE HealthLeaders-InterStudy
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