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Slim-Fast Celebrates Weight Loss by Hosting Style Your Slim(SM) Fashion Show Featuring Real Women

10 Weight-Loss Success Stories to Strut their Stuff in Runway Show with Fashions by Chloe Dao, Presented by Rachel Hunter, Benefiting Dress for


ENGLEWOOD CLIFFS, N.J., Jan. 3 /PRNewswire/ -- Culminating a year of empowering women to 'find their slim' and supporting the idea that self-esteem should always be in style, Slim-Fast(R) is kicking off the New Year with the Style Your Slim(SM) Fashion Show in Los Angeles, CA, on January 8th. Style Your Slim(SM) will feature 10 weight loss success stories in a runway show wearing designs by Chloe Dao, the season two winner of Project Runway, in a celebration of setting and achieving realistic weight loss goals, and body diversity. Rachel Hunter, who partnered with Slim-Fast(R) earlier this year to help launch the brand's new "Find Your Slim" campaign, will host the event. Hunter, herself, is a Slim-Fast(R) success story and an advocate for this campaign because of the positive message it sends to women everywhere to find the weight that is right for them.

The fashion show also kicks of a new partnership between Slim-Fast(R) and AOL, the world's leading interactive services provider, to launch a 12-week challenge aimed at inspiring women to find the size that is right for them. Slim-Fast(R) is asking consumers to join Rachel Hunter in the Style Your Slim(SM) Challenge at By signing up for the challenge to lose up to 24 pounds in 12 weeks, users can obtain personalized meal plans and access to registered dietitians, track their weight loss progress, receive fashion rewards and tips on learning to style their body, and enter into a sweepstakes to win a Red Carpet Fashion Getaway, all free of charge.

A Fashion Show Celebrating Real Women with Real Weight Loss Success

As the diet and award show seasons begin, Slim-Fast(R) is taking a clear stance on the issue of body image, incorporating fashion into the philosophy of empowerment by featuring and supporting designs that celebrate body diversity. In preparation for the Style Your Slim(SM) Fashion Show, Slim-Fast has selected 10 women whom they believe are a good representation of America's everyday woman to walk the runway. The Style Your Slim(SM) Fashion Show is benefiting Dress for Success, a nonprofit organization that provides support and career development tools for disadvantaged women.

From Birmingham, Alabama to Portland, Oregon, these women come from all walks of life, and from every corner of the country. Some of them have lost upwards of 200 pounds, while others have lost 10. They were chosen because they embody the 'Find Your Slim' philosophy of achieving realistic and healthy weight loss, and feeling good about the weight that is right for each of their bodies. Each woman is being flown to Los Angeles and fitted into fashion designs by Chloe Dao herself. They will be prepared for a walk down the runway, supporting the message that fashion and style can be incorporated into all body shapes and sizes. Noted stylist, Tim Gunn will be a special guest and will be helping the women get runway-ready.

As the society's perception on skinny models begins to change - Slim- Fast(R) has chosen to be at the forefront of this cultural shift by launching the Find Your Slim point of view in advertising and public relations efforts. The Style Your Slim(SM) Fashion Show is a continuation of Slim-Fast's efforts to send the message to women that there is no one ideal weight or size that suits everyone, and that each individual should set their own personal weight loss goal that is realistic and achievable.

At the brand is not only challenging and supporting women to achieve healthy weight loss goals, but also offering valuable tips to help them achieve their goals alongside styling tips for different body shapes and sizes from experts to help women feel beautiful and confident while they're losing weight.

Slim-Fast(R) is an iconic weight loss brand that has survived three decades of diet fads and gimmicks. The company created the meal replacement category, and has remained successful through the low-carb and liquid protein diet crazes of the past. The Slim-Fast plan is grounded in portion and calorie control using satisfying, nutrient-dense meals and snacks combined with healthy food choices and offers proven success through a balanced approach to gradual, sustained weight loss.

About Slim-Fast Foods Company

Slim-Fast, a business unit of Unilever, offers a proven and effective way to lose weight that includes delicious and nutritionally-balanced weight loss shakes, meal bars and portion-controlled snacks, meal planning and tracking tools, physical activity suggestions, and expert advice and support. There are over 35 published clinical studies which prove that following the Slim-Fast (R) plan promotes effective weight loss and weight maintenance. Weight loss can improve the health risks associated with being overweight. The Slim-Fast product line includes an affordable range of Shakes, Powders, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit slim- or call 1 800 SLIMFAST for more information.

About Unilever

Unilever (NYSE: UL, UN), one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in more than 60 office and manufacturing sites in 24 states and Puerto Rico - generating nearly $10 billion in sales in 2006. For more information, visit

SOURCE Slim-Fast
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