Slim-Fast Celebrates 30 Years of Helping Consumers Take Off ...(s and plans withunsubstantiated claims a...),Health

Date:11/14/2007

s and plans with unsubstantiated claims and unproven results, the use of meal replacements is widely recognized by nutrition experts and medical professionals as a proven and effective weight management strategy that helps dieters with portion control. The body of evidence supporting this approach is largely based on the results of independently-conducted research over the past 15 years using Slim-Fast. Over 35 clinical studies have been published in the scientific literature that demonstrate the significant short- and long-term weight loss results of using Slim-Fast, along with improvements in the health risks associated with obesity, making Slim-Fast one of the best researched diet plans in America.

Slim-Fast Innovates the Category

Unilever purchased Slim-Fast(R) in April, 2000, and has since expanded it globally into markets in Europe, Asia and Latin America. In 2004, the entire product line was reformulated and re-launched as Slim-Fast(R) Optima, with meal replacement shakes and bars that contain an average of 50% less sugar than the original product line, while delivering the same great taste and balanced nutrition.

Slim-Fast(R) remains the industry leader in meal replacement shakes and bars today, and is continually innovating the category with products and services designed to help make dieters more successful in their weight loss efforts. For example, Slim-Fast identified controlling hunger as an important issue for dieters, with nearly 2 in every 3 dieter admitting that hunger causes them to cheat on a diet, according to results of consumer surveys conducted in 2005 and 2006 by TSC, a division of Yankelovich. To address this important consumer need, all Slim-Fast Meals have been formulated to control hunger for up to 4 hours to help dieters better manage between-meal hunger.

About Slim-Fast Foods Company

Slim-Fast, a business unit of Unilever, offers a proven and effective way to lose weight that includes delicious, nutritional
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SOURCE Slim-Fast Copyright©2007 PR Newswire. All rights reserved

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