Slim-Fast, the Early Years
Slim-Fast was introduced in 1977 by Thompson Medical, owned by S. Daniel Abraham. Abraham had found success in the weight loss industry after marketing the diet pill Dexatrim in 1976, and decided to focus his efforts and finances developing a new powdered meal replacement shake. The Slim-Fast shakes were designed to be used at breakfast and lunch, followed by a sensible, healthy dinner as part of a 1,200-calorie weight loss plan. Slim-Fast soon made Thompson Medical a leader in the weight-loss industry.
In 1987, Abraham decided to take the company private and began looking for new advertising tools to promote Slim-Fast. He explored television celebrity endorsements, and in 1988, Los Angeles Dodgers' Manager Tommy Lasorda became Slim-Fast's first celebrity spokesperson.
Coming Into Its Own
In 1990, the success of Slim-Fast products caused Abraham to split from Thompson Medical to become its own company. Slim-Fast began to expand its variety of health and nutritional products, which included ready-to-drink liquid Slim-Fast shakes in cans and refrigerated cartons, hot chocolate mix, frozen entrees and desserts, and snacks such as cheese curls and popcorn. Throughout the 1990s, Slim-Fast aired more celebrity testimonial spots containing media personalities Frank and Kathy Lee Gifford, actor Peter DeLuise, ex-New York Mayor Ed Koch and singer Mel Torme.
Weight Loss That Works
Unlike the myriad of weight loss product
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