Slim-Fast Celebrates 30 Years of Helping Consumers Take Off ...(imFast.com target _new http://www.SlimF...),Health

Date:11/14/2007

imFast.com" target="_new">http://www.SlimFast.com and expert advice from registered dietitians and support from weight loss advisors by phone at 1-800- SLIMFAST. The brand now has a portfolio of over 50 products, including its flagship Optima line of meal replacement shakes and meal bars and snack bars, powdered shake mixes, a line of high protein powders, ready-to-drink shakes and meal bars and protein snacks, and Easy To Digest Shakes for people who are sensitive to lactose and gluten.

Slim-Fast, the Early Years

Slim-Fast was introduced in 1977 by Thompson Medical, owned by S. Daniel Abraham. Abraham had found success in the weight loss industry after marketing the diet pill Dexatrim in 1976, and decided to focus his efforts and finances developing a new powdered meal replacement shake. The Slim-Fast shakes were designed to be used at breakfast and lunch, followed by a sensible, healthy dinner as part of a 1,200-calorie weight loss plan. Slim-Fast soon made Thompson Medical a leader in the weight-loss industry.

In 1987, Abraham decided to take the company private and began looking for new advertising tools to promote Slim-Fast. He explored television celebrity endorsements, and in 1988, Los Angeles Dodgers' Manager Tommy Lasorda became Slim-Fast's first celebrity spokesperson.

Coming Into Its Own

In 1990, the success of Slim-Fast products caused Abraham to split from Thompson Medical to become its own company. Slim-Fast began to expand its variety of health and nutritional products, which included ready-to-drink liquid Slim-Fast shakes in cans and refrigerated cartons, hot chocolate mix, frozen entrees and desserts, and snacks such as cheese curls and popcorn. Throughout the 1990s, Slim-Fast aired more celebrity testimonial spots containing media personalities Frank and Kathy Lee Gifford, actor Peter DeLuise, ex-New York Mayor Ed Koch and singer Mel Torme.

Weight Loss That Works

Unlike the myriad of weight loss product
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SOURCE Slim-Fast Copyright©2007 PR Newswire. All rights reserved

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