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Slim-Fast Celebrates 30 Years of Helping Consumers Take Off the Weight
Date:11/14/2007

Weight Loss Icon Continues to be at the Forefront in the Fight Against

Obesity with a Proven and Effective Weight Loss Solution

ENGLEWOOD CLIFFS, N.J., Nov. 14 /PRNewswire/ -- This year marks the 30th Anniversary of Slim-Fast, the popular diet plan that helps consumers lose weight with a proven approach that offers convenience, portion control and good nutrition. Although many things about Slim-Fast have changed since the product was first introduced in 1977, their mission continues to be focused on helping consumers succeed at losing weight with great-tasting, nutritionally- balanced products designed for weight loss and a proven, simple and flexible plan that fits today's busy lifestyles.

With obesity rates on the rise, consumers continue to search for weight loss products and services that offer promises of a "quick fix". As a result, the majority of consumers enter into a diet program with unrealistic weight loss goals and expectations, and unreasonable body image patterns set by society and the media. A recent Yankelovich study, for example, found that 56% of women want to be a size 8 or smaller, when the average size is a 14.

Slim-Fast has taken notice and is making an effort to help consumers achieve realistic and healthy weight loss goals through the 'Find Your Slim' campaign, a new point of view for the brand based on the guiding principle that there is no one ideal weight or size that suits everyone, and that each individual should set their own personal weight loss goal that is realistic and achievable. This campaign is the most recent example in Slim-Fast's 30- year history of helping consumers find a weight that's right for them.

Slim-Fast is no longer the "shake, shake, sensible meal" plan of the 1980s. Today's Slim-Fast plan is a flexible approach that consumers can customize to meet their needs and personalize according to their lifestyle, with free online support and tracking tools at

SOURCE Slim-Fast
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