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SleepBetter.org and Carpenter Co. Complete Historic Pillow-in-Space Launch
Date:9/22/2013

High Desert, NV (PRWEB) September 22, 2013

History was made in the Nevada desert today, as five explorers completed a first-of-its kind launch into (near) space. The explorers in this case were Pillow characters from SleepBetter.org, a sleep education website created by Carpenter Co. The Pillows’ flight, part of the Pillow in Space program, was the culmination of an entire summer of exploring and teaching Americans about healthy sleep.

Starting at the beginning of the summer, visitors to SleepBetter.org and its Facebook page (http://facebook.com/sleepbetter) were given the opportunity to participate in the Postcards from Pillow program by adopting Pillow and bringing the cute, fluffy character with them everywhere. These new Pillow Parents were encouraged to send postcards from their adventures and use their new fluffy friend as a reminder of healthy sleep habits. Pillow visited all 50 states and the District of Columbia, and by the end of the summer, Pillow Parents sent in more than 400 postcards, all of which are viewable in the Postcards from Pillow Gallery (http://sleepbetter.org/postcards-from-pillow-gallery/).

“We created these cute little pillow characters and they were snapped up immediately by some of the fastest acting of our nearly 350,000 Facebook fans,” said Dan Schecter, Senior Vice President Consumer Products. “It’s been absolutely amazing and very gratifying that America has taken these little pillow guys to heart, given them life, taken them around the country and then competed to have theirs chosen to go into space.”

Four of SleepBetter’s Pillow Parents were presented the opportunity to send their friends on today’s exciting Pillow in Space flight due to their high level of particip
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