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Skinny Dippers(TM), First Zero-Calorie Frozen Dessert, Earns Widespread Retail, Online Distribution
Date:1/6/2009

FARMINGDALE, N.Y., Jan. 6 /PRNewswire/ -- Dieters craving a delicious frozen treat that won't pack on the pounds can now find a refreshing option at many local chain stores -- Skinny Dippers(TM) from Integrated Beverage Group, Ltd. (IBG). The company, a manufacturer of innovative sports and nutritional products, recently announced major new relationships with leading distributors, retailers and online marketers nationwide.

Skinny Dippers -- pre-portioned ices that contain zero calories, zero net carbs and zero sugar per 1 oz serving -- are the first zero-calorie frozen dessert marketed in the U.S. The product is now available in multi-packs of six single-serve pouches for $4.99 at A&P, Associated Foods, Bi-Lo, Cost Cutters, Drug Fair, Duane Reade, Food Emporium, King Kullen, Kings Super Markets, Meijer, P&C Foods, Pathmark, Price Chopper, Ralph's, Rayley's, ShopKo, Super Fresh, Waldbaum's, Weis Markets and Woodman's and online at CVS.com and Amazon.com. The ready-to-freeze pouches are sold in the diet foods section of retail stores -- not in the frozen foods section.

The non-caloric product is sweetened with Splenda(R), does not contain high fructose corn syrup, and comes in two mouth-watering flavors -- frosty lemon and tangy tangerine. The 1 fl. oz/30 ml pouches can be stored anywhere prior to freezing for convenient use.

"While there are many sugar-free products in the frozen dessert category, they are still high in calories," said IBG CEO Dominic Maggiore. "Zero-calorie Skinny Dippers are an ideal choice for calorie-conscious people who would like to indulge in a diet-friendly, sensational tasting, affordable and convenient frozen treat. They're one of several product lines we've established using our unique ready-to-freeze flexible pouch-packaging concept."

Other IBG products include Power Ice(R), the non-filling alternative to sports drinks, and Children's Throat Cooler(R), ices that instantly cool sore throats. For more information on Skinny Dippers, visit skinnydippersdiet.com.

About Integrated Beverage Group, Ltd. (IBG)

IBG, based in Farmingdale, NY, is a diversified manufacturer of innovative nutritional products. IBG's unique approach to beverages, along with its ready-to-freeze flexible pouch-packaging technology, has led to new products for sports and health. The company's experienced management team includes seasoned veterans across the food, beverage, consumer products, retail and wholesale distribution sectors. IBG strives to develop cutting-edge ways to address existing needs and markets, and to create the highest quality products utilizing the best ingredients available. For more information on IBG and its products, visit ibgltd.com or call 631-694-8560.


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SOURCE Integrated Beverage Group, Ltd.
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