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Six Key Areas of Learning for Pharmaceutical and Healthcare Marketing in 2010
Date:2/3/2010

AdvanceMarketWoRx Collaborates with 12 Leading Industry Voices in free eBook

(PRWEB) February 3, 2010 -- Pharmaceutical and consumer healthcare marketers have a new resource to look to for advice on marketing trends and learning for 2010. AdvanceMarketWoRx’ recently released free eBook titled “Best Learning Actions for Healthcare Marketers in 2010,” is the first of its kind to focus on helping pharma and healthcare marketers prepare for the year ahead by crystallizing the advice of a panel of experts.

Author of “Notes from the Back of the Book blog”, Ellen Hoenig Carlson, recognized voice in healthcare marketing says, “Entering the second decade of the 21st century, the imperative to take a human-centered approach in everything rings loud. This means getting inspired by people; especially those who share the condition which we seek to improve, and adopting a more collaborative and engaging orientation. Excelling in a patient-centered world requires that we observe and dialogue with customers in their real-life environments.”

Hoenig Carlson collaborated with 12 leading voices in healthcare and pharmacuetical marketing and communications to capture a breadth of thinking among industry experts. Each thought leader shared their reflections about where marketers might most benefit.

“The early response to the eBook has been very positive and we’re seeing continued interest as healthcare marketers dig into complex change. Social media, e-patients, consumers and healthcare organizations continue to converge online, and brands are challenged to find a new voice and new online roles,&rdqu
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