Navigation Links
Six Key Areas of Learning for Pharmaceutical and Healthcare Marketing in 2010
Date:2/3/2010

AdvanceMarketWoRx Collaborates with 12 Leading Industry Voices in free eBook

(PRWEB) February 3, 2010 -- Pharmaceutical and consumer healthcare marketers have a new resource to look to for advice on marketing trends and learning for 2010. AdvanceMarketWoRx’ recently released free eBook titled “Best Learning Actions for Healthcare Marketers in 2010,” is the first of its kind to focus on helping pharma and healthcare marketers prepare for the year ahead by crystallizing the advice of a panel of experts.

Author of “Notes from the Back of the Book blog”, Ellen Hoenig Carlson, recognized voice in healthcare marketing says, “Entering the second decade of the 21st century, the imperative to take a human-centered approach in everything rings loud. This means getting inspired by people; especially those who share the condition which we seek to improve, and adopting a more collaborative and engaging orientation. Excelling in a patient-centered world requires that we observe and dialogue with customers in their real-life environments.”

Hoenig Carlson collaborated with 12 leading voices in healthcare and pharmacuetical marketing and communications to capture a breadth of thinking among industry experts. Each thought leader shared their reflections about where marketers might most benefit.

“The early response to the eBook has been very positive and we’re seeing continued interest as healthcare marketers dig into complex change. Social media, e-patients, consumers and healthcare organizations continue to converge online, and brands are challenged to find a new voice and new online roles,” Hoenig Carlson continued.

Six themes emerged from this unique collaboration of industry leaders:

1) e-Patients are at the center and critical to learning and design;
2) Authenticity isn’t a ‘nice to do’, but a ‘must have’;
3) Don’t get distracted by social media ‘bells and whistles’—remember the basics (especially SEO) and keep your brand core strong;
4) The ‘marketing cycle of life’ is going through unprecedented change requiring the industry to unlearn much—movement from paid marketing to earned marketing requires a different mindset and skills;
5) New marketing requires new ROI thinking…the ROI of connection, authenticity and compassion; and
6) Effective marketing and engagement requires new kinds of leadership skills.

The eBook includes contributions from the following leaders in pharmaceutical and health marketing:
1.   Phil Baumann, Phil Baumann online blog, CareVocate Interactive Media Solutions, philbaumann.com/
2.   Wendy Blackburn, ePharma Rx blog, Intouch Solutions, blog.intouchsol.com/
3.   Adam Cohen, A Thousand Cuts blog, Rosetta Interactive, adamhcohen.com/
4.   Dave DeBronkart, The New Life of e-Patient Dave blog, Society for Participatory Medicine, patientdave.blogspot.com/
5.   Susannah Fox, Health Research for Pew Internet & American Life Project, pewinternet.org/topics/Health.aspx
6.   Fard Johnmar, Path of the Blue Eye Project, Envision Consultancy, blog.pathoftheblueeye.com/
7.   Angela Dunn, Odom Lewis blog and Executive Search in Healthcare Marketing, odomlewis.com/blog/
8.   John Mack, Pharma Marketing blog, Editor-in-chief of Pharma Marketing News, pharmamkting.blogspot.com/
9.   Jonathan Richman, Dose of Digital blog, Bridge Worldwide, doseofdigital.com/
10.   Marsha Shenk, Thriving Enterprise blog, The Bestwork People, bestwork.biz/blog/
11.   Andrew Spong, STweM blog and Consultancy, UK, stwem.com/
12.   Steve Woodruff, Impactiviti blog and Consultancy, impactiviti.wordpress.com/

The eBook is posted on the AdvanceMarketWoRx site at: http://bit.ly/5kuxO5. Hoenig Carlson is also available on twitter at @ellenhoenig.

Hoenig Carlson’s record of growth and innovation includes two recognitions by Advertising Age Magazine as one of the US’ 50 Most Powerful Marketers. Her articles have appeared in DTC Perspectives, Med Ad News and PharmaExec.com. She also spoke at the FDA’s Risk Communication Advisory Panel in February, 2009 presenting, “How Neuroscience Learning Might Help Improve Risk and Benefit Communications.”

About Advance MarketWoRx:
Elegant Prescriptions for Leading Performance
Advance MarketWoRx http://www.advancemarketworx.com is an expert consultancy that simplifies the complexities of consumer and pharmaceutical marketing—forging elegant solutions for brand growth and profitability in a chaotic world. By asking the right questions at the right time, they operate as trusted advisors to those who want an extra edge for vital brands and portfolios - whether in the early-stage of development or at the end of product lifecycle. Drawing from decades of experience across more than 40 categories and markets in consumer, Over the Counter (OTC) and pharmaceutical marketing, US and global, extensive Direct–to–Consumer (DTC) work in both traditional and nontraditional venues, and thorough knowledge of the regulatory and product development process- Advance MarketWoRx works with brand teams and partners to plan and deliver elegant solutions that lead competitors and deliver brand growth and profitability.

###

Read the full story at http://www.prweb.com/releases/2010/02/prweb3559334.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. Researchers uncover novel mechanism that balances the sizes of functional areas in the brain
2. J.D. Power and Associates Reports: Hackensack University Medical Center Recognized as First Hospital to Achieve Distinction for Providing an Outstanding Inpatient Experience in All Four Service Areas
3. Southern California Wildfires Continue to Threaten Residential Areas
4. DaVita Emergency Response Efforts Ensure Vital Treatment for More than 700 Kidney Failure Patients in Need of Life-Saving Dialysis Treatments in Areas Affected by Southern California Wildfires
5. Announcing Always Best Care Senior Services Expansion Into the Granada Hills/Sherman Oaks, California Areas
6. Blacks in Poor Areas Less Likely to Be On Kidney Transplant Lists
7. ADHD Delays Growth of Certain Brain Areas
8. HealthPartners is National Benchmark in Six Out of Seven Areas in National Business Coalition on Health Report
9. New study shows worlds protected areas threatened by climate change
10. UCLA study shows different areas of the brain respond to belief, disbelief and uncertainty
11. Bayer Corporation Renames Its U.S. Foundation, Refocuses Charitable Giving Areas
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Six Key Areas of Learning for Pharmaceutical and Healthcare Marketing in 2010 
(Date:6/24/2016)... Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... surgery procedures that most people are unfamiliar with. The article goes on to state ... procedures, but also many of these less common operations such as calf and cheek ...
(Date:6/24/2016)... ... ... a crisis. Her son James, eight, was out of control. Prone to extreme mood shifts ... upset him, he couldn’t control his emotions,” remembers Marcy. “If there was a knife ... and say he was going to kill them. If we were driving on the ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with ... Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a ...
(Date:6/24/2016)... TX (PRWEB) , ... June 24, 2016 , ... People ... part in Genome magazine’s Code Talker Award, an essay contest in which patients and ... an award to be presented at the 2016 National Society of Genetic Counselors (NSGC) ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... Investment Group (TGIG), has initiated cultivation and processing operations at its production facility, ... Pahrump, Nevada. , Puradigm is the manufacturer of a complete system of proactive ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... 27, 2016  VMS Rehab Systems, Inc. ( www.vmsrehabsystemsinc.com ... whatever measures required to build a strong and stable ... currently listed on the OTC Markets-pink current trading platform. ... CEO, "We are seeing an anomaly in market trading ... only by the Company, but shareholders and market players ...
(Date:6/24/2016)... , June 24, 2016  Collagen Matrix, Inc., ... development and manufacturing of collagen and mineral based ... today that Bill Messer has joined ... to further leverage the growing portfolio of oral ... Bill joins the Collagen Matrix executive ...
(Date:6/24/2016)... -- Dublin ... the " Global Markets for Spectroscopy Equipment" ... This report focuses on the global market ... its applications in various applications. The report deals with ... main industries: pharmaceutical and biotechnology, food and beverage, and ...
Breaking Medicine Technology: