Date:4/20/2009

e average age of the cohort (sample) was 27.9 years and almost 95% were male. The typical poker player was an active poker player for a median duration of six and a half months and participated in a median of one poker session every three days. The median Euros per session gambled was EUR13 and the median cost of playing poker was EUR1.80 per session. - The gaming behaviors of the most involved poker players show that this group, representing 5% of all players, was active for a duration of 18.5 months and participated in ten sessions per week. - This 5% subgroup had a smaller percentage lost than the sample majority, suggesting that skill is a factor in poker play and that players are able to improve their performance compared with chance. - When examining the most involved poker players who devoted more time and money to this activity, the study found that like the rest of the sample, they reduced Euros per session and reduced Total Wagered as Percent Loss increased.

"In our intention to replace speculation with scientific evidence, this study takes us a big step closer towards understanding the behavior of online poker players. Ultimately we are interested in developing algorithms capable of identifying behavioral patterns or identifying risk patterns associated with disordered gaming." says Manfred Bodner, Co-CEO of bwin.

For further information about the study please visit http://www.divisiononaddictions.org

    Press:
    Kevin O'Neal, Press Officer
    bwin Interactive Entertainment AG
    Borsegasse 11, 1010 Vienna, Austria
    Tel.: +43(0)50-858-24010
    E-mail: press@bwin.org
   http://www.bwin.org

    Investors:
    Konrad Sveceny, Investor Relati
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SOURCE  bwin Interactive Entertainment AG
Copyright©2009 PR Newswire.
All rights reserved

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