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Sit 'n Sleep Refocuses on Consumer Sleep Health and Well-Being
Date:7/13/2009

GARDENA, Calif., July 13 /PRNewswire/ -- Sit 'n Sleep, the mattress superstore dedicated to providing a good night's sleep to millions of Southern Californians, today launched a new campaign focused on educating consumers around the link between the right mattress and improved sleep health and well-being. Widely-known for its ubiquitous advertising campaigns touting the best prices in town, Sit 'n Sleep's new strategic direction and corresponding advertising campaign encourage consumers to consider how purchasing the right mattress for your body-type and personal needs impacts one's physical and mental condition, and also illuminates the little-known fact that old mattresses can adversely affect overall health. All Sit 'n Sleep stores now also feature body diagnostic technology, computerized sensors that measure each customer's unique body profile and custom fit them with just the right mattress.

"Your mattress is one of the primary factors impacting whether or not you get a healthy night's sleep, and healthy sleep means a healthy body," said Larry Miller, founder, president and CEO of Sit 'n Sleep. "Recent scientific studies show that too little sleep can impact your health, your sanity and even your marriage, and we are dedicating our time to educating consumers on how the mattress they sleep on every day impacts their sleep patterns. What's more, many don't know that old mattresses actually breed uninvited guests in the bed; millions of dust mites that build up over the years. It's time for us to stand up and say 'you spend a third of your life on a mattress - shouldn't you be certain it's taking care of you?'"

Sleep and Health:

The quality of one's mattress has been referenced as a primary factor affecting the quality of one's sleep, which impacts overall health and well-being. Recent reports(1) demonstrate how a good night's sleep means better health, better mental and emotional stability, stronger work performance and a better marriage and sex life. Poor sleep health has been tied to specific medical conditions such as obesity, high blood pressure, depression, irregular hormone production, a weakened immune system, memory lapses, constant irritability and decreased concentration and reaction times.

Sit 'n Sleep's New Marketing Campaign:

Launching today to support the company's increased focus on consumer health and stability, the new advertising campaign includes network television, cable, AM/FM radio and Internet components. Focused around the links between one's mattress, sleep and overall health, the spots communicate two key messages: 1) The importance of Mattress Replacement ("Replace Every 8") due to the dust mite buildup, allergens and mattress breakdown that adversely affect one's health, and 2) Sit 'n Sleep's unique ability to scientifically evaluate one's body type and sleep needs to deliver the right mattress for each individual customer.

Sit 'n Sleep will also be initiating a "mattress buyback" offer, encouraging customers to trade in their old mattresses for credit towards their purchase of a new mattress.

"Consumers spend a third of their lives in a bed, but about 17 seconds knowing or caring about their mattress," said Cary Sacks, president of Ideology, the advertising and marketing firm responsible for Sit 'n Sleep's advertising creative. "Our goal is to change that mindset, show people that Sit 'n Sleep is here to help, and make it easy for consumers to understand the importance around buying the right mattress, at the right time."

The first spot will hit the airwaves on July 13, 2009, with subsequent spots to begin on July 17 and after Labor Day. Sit 'n Sleep plans to follow-up the campaign launch with its new Web site, scheduled to go live in September 2009.

"We want people to know that Sit 'n Sleep is not just for the price shopper, it's for anyone looking for the best value on a mattress that will give them the most restful night's sleep of their lives," said Rich Kagan, partner, Wingman Media, the agency responsible for Sit 'n Sleep's media purchasing and interactive development. "To achieve that goal, the team created a strategy and media campaign to take out the guesswork and put health top of mind when buying a mattress."

To learn more about Sit 'n Sleep, go to www.sitnsleep.com.

About Sit 'n Sleep

Sit 'n Sleep is the mattress superstore dedicated to delivering a good night's sleep to millions of Californians. Sit 'n Sleep is focused on helping people find the right mattress for their needs, body type and health - all from the largest selection of mattresses, at the best price, while receiving great service. With 22 superstore locations throughout Southern California, Sit 'n Sleep is an established Southern California brand, operating some of the largest and most successful mattress stores in the nation for over 20 years.

(1) Sleep and blood pressure: According to a 2009 report published in the Archives of Internal Medicine, sleep deprivation in middle aged people leads to high blood pressure levels.

Weight gain: According to a released by Merck Research Labs in 2009, there appears to be a link between sleep and weight control, with some studies indicating that sleep disruption can increase weight gain.

Depression: A study released in 2009 from Columbia University supports the idea that inadequate sleep could lead to depression.

Performance at work: Studies estimate that sleep deprivation currently costs U.S. businesses nearly $150 billion annually in absenteeism and lost productivity, according the Better Sleep Council 2007 Better Sleep Month survey.

Sex Life: Scientists in Israel released a 2008 study conducted at the Technion Sleep Center, which found that men who have less sleep than is medically required experience a substantial decrease in their sexual drive.

Marriage/relationships: A study related in 2009 by the University of Arizona found that how well a couple sleeps affects how the relationship functions the following day.

Academic performance: A study recently released from Hendrix College in Arkansas found that poor sleep was linked to poorer academic performance.


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SOURCE Sit 'n Sleep
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