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Sit 'n Sleep Refocuses on Consumer Sleep Health and Well-Being
Date:7/13/2009

GARDENA, Calif., July 13 /PRNewswire/ -- Sit 'n Sleep, the mattress superstore dedicated to providing a good night's sleep to millions of Southern Californians, today launched a new campaign focused on educating consumers around the link between the right mattress and improved sleep health and well-being. Widely-known for its ubiquitous advertising campaigns touting the best prices in town, Sit 'n Sleep's new strategic direction and corresponding advertising campaign encourage consumers to consider how purchasing the right mattress for your body-type and personal needs impacts one's physical and mental condition, and also illuminates the little-known fact that old mattresses can adversely affect overall health. All Sit 'n Sleep stores now also feature body diagnostic technology, computerized sensors that measure each customer's unique body profile and custom fit them with just the right mattress.

"Your mattress is one of the primary factors impacting whether or not you get a healthy night's sleep, and healthy sleep means a healthy body," said Larry Miller, founder, president and CEO of Sit 'n Sleep. "Recent scientific studies show that too little sleep can impact your health, your sanity and even your marriage, and we are dedicating our time to educating consumers on how the mattress they sleep on every day impacts their sleep patterns. What's more, many don't know that old mattresses actually breed uninvited guests in the bed; millions of dust mites that build up over the years. It's time for us to stand up and say 'you spend a third of your life on a mattress - shouldn't you be certain it's taking care of you?'"

Sleep and Health:

The quality of one's mattress has been referenced as a primary factor affecting the quality of one's sleep, which impacts overall health and well-being. Recent reports(1) demonstrate how a good night's sleep means better health, better mental and emotional stability, strong
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