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Sinus Buster Pepper Nasal Spray Moves Into Rite Aid Drug Stores
Date:2/5/2009

Sinus Buster was billed as the world's first hot pepper nasal spray when it was launched on the web in 2004. Now Sinus Buster and its sister brand, Allergy Buster are moving onto the shelves of more than 5,000 Rite Aid drug stores.

Parsippany, NJ (PRWEB) February 5, 2009 -- SiCap, LLC launched Sinus Buster as the world's first hot pepper nasal spray in 2004 with a handful of sales on eBay. By 2007, the brand was in more than 2,000 regional stores and had attracted significant media attention. However, national distribution in retail drug chains was still out of reach for the fledgling company. Then in 2008 SiCap caught the eye of Dynova Laboratories, a manufacturer of natural over the counter remedies. After acquiring SiCap last summer, Dynova invested heavily to upgrade packaging and manufacturing for the Buster brand. Thanks to the expertise of the Dynova team, Sinus Buster and its sister brand Allergy Buster will be sold in over 5,000 Rite Aid drug stores.

"This is big deal for us. As one of the founders of Sicap, it's incredibly rewarding to see our products taking the next big step into national distribution," says Roberto Sasso, Director of Operations for SiCap.

Sinus Buster and Allergy Buster have already hit the distribution warehouses of Rite Aid, and both products are being placed on shelves throughout the country. In addition, Dynova is gearing up for a breakthrough marketing campaign to drive consumers into Rite Aid once all the shelves have been filled.

"Rite Aid is an extremely important retailer with great locations, excellent merchandising and a loyal shopper base. We're thrilled to have both Sinus Buster and Allergy Bu
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Source: PRWeb
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