Sinrex, a male enhancement pill manufacturer, recently gifted over 2000 bottles of custom labeled whiskey to distributors, re-sellers, and customers. It was ultimately a lavish gift for an industry that is all about flash, and ego.
(PRWEB) April 7, 2010 -- Sinrex, a male enhancement pill manufacturer, recently unveiled a custom made bottle of a well known whiskey, designed especially for their company. The bottles of whiskey were customized by a small firm on the island of St. Maarten, in the Netherland's Antilles. The bottle bares Sinrex's official website and domain name, www.sinrex.com, as well as the slogan indicating Sinrex's ability to boost confidence and provide overall male enhancement.
The company has experienced tremendous growth in the past several years, and has conducted numerous promotional campaigns to captivate is audience. Its latest attempt to gain attraction was a rather expensive one, but reportedly well worth the expense.
Sinrex had over 2000 bottles customized and engraved in celebration of their 10 year anniversary. These bottles were issued to distributors, suppliers, as well as a select group of customers as a token of appreciation for the over 10 years of business.
So what type of customization was done on the bottle of whiskey? In an elegant font, the words "Sinrex Male Enhancement - Confidence in a Cup" are etched into the bottle and completed with a 24kt gold leaf finish.
The average retail price of such a bottle is approximately fifty US dollars, however; customization for the male enhancement company raised the price well over seventy-five dollars per bottle. No expense was spared and ultimately, Sinrex spent over $150,000 on promotional alcohol. What may be the most surprising aspect is that majority has already been given out in just a few weeks.
When asked about this lavish expense, the CEO stated the following: "In our business, as with many others, it is always about relationships, and spending a few extra dollars helps to solidify our position as the best male enhancement product out there."
Ultimately, the male enhancement industry is all about ego, and this type of expense is the norm when keeping up with such a competitive market pace. Sinrex has attributed majority of its success to local novelty stores, and nutritional health outlets which have been effective in promoting the brand. As a token of appreciation, Sinrex returned the favor with its luxurious gift.
The response from these actions has been tremendous and seems to have provided returns tenfold. It is amazing what a little gift giving can do, and it's also surprising as to how creative a company can get. Most male enhancement manufacturers wouldn't think of customizing a bottle of whiskey for its distributors and customers, but it goes to show the type of creative minds at Sinrex.
So what is the future for Sinrex as a company? The company continues to pursue extensive growth and improve our customer base. Sinrex aims to enhance the brand and improve product quality, as ultimately a happy customer is more than likely to return.
When asked if the expense was worth it, the CEO stated, "If next year the gifts can be a little more lavish then we know that we are on the right track." It seems that Sinrex aims to surpass their goals and the board of directors is only aiming for more growth in 2010.
Read the full story at http://www.prweb.com/releases/2010/04/prweb3840244.htm.
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