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Single Mom's Clever Idea: Kill Head Lice With Salt
Date:9/3/2009

ALBANY, Ore., Sept. 3 /PRNewswire/ -- At just 31 years of age, and with a first grader in tow, single mom Wendy Langley set out to take on the giants in the head lice industry. The reason? She couldn't, as she says, stand putting a popular but potentially toxic head lice treatment that "smelled like bug spray" on her kid's head to kill lice. Plus, she was constantly terrified the runny liquid would seep into her daughter's eyes.

Langley's desire to protect her daughter and other children prompted her to develop a product that would absolutely kill head lice, even the dreaded super lice, as they're called, and buck the standard of using pesticides to do so. Her solution was to use sodium chloride, better known as salt, as her weapon to kill head lice. Her unusual product, Licefreee, quickly became the best-selling pesticide-free head lice treatment in the U.S., the world's largest consumer market for head lice.

In 1988, Langley walked in the doors of Tec Labs, a family-owned pharmaceutical manufacturer in Oregon. The thriving company was mainly known for making Tecnu, a poison ivy product with a cult-like following. She was hired through a temp agency for a three-day stint in the company's mail room. Her offbeat personality and eagerness to learn clicked with Tec Labs' CEO, Steve Smith, and she was eventually brought in as a full-time employee.

Langley worked in several areas of the company before she discovered her passion in the Research and Development department. Soon, Langley was a leader on the R&D team, heading up the research side. She became nearly obsessed with a desire to help people on a broad scale.

"I truly love helping people," says Langley, "especially children, since they can't help themselves."

Langley's first success on the R&D team was Calagel, a home run for the company in the anti-itch category. Next up was Cortic
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SOURCE Tec Labs
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