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Singer-Songwriter Katy Perry Signs On to Tell Proactiv(R) Story
Date:1/15/2010

PALM DESERT, Calif., Jan. 15 /PRNewswire/ -- Guthy-Renker announced today that multi-platinum superstar Katy Perry has signed on to appear in television spots and online marketing campaigns sharing her personal experience fighting acne and finding Proactiv® Solution.  Katy will play an integral role in the leading acne system's exciting new 2010 campaign which will introduce new technology and services. In keeping with a nearly 15-year tradition of real celebrity customer endorsements, Katy will tell her personal story of how she struggled with acne and how Proactiv® helped her take control.

The Grammy-nominated artist -- adored for her larger-than-life charisma and pin-up girl style -- exudes confidence on the stage and in front of the camera. Yet, Katy's confidence was shaken by acne.

"Acne really made me want to hide.  I'd wear makeup to bed or stay in if I had a bad breakout," said Katy.  "I've tried so many things, and because I really pride myself on being a real person – someone who gives hugs, not handshakes – I want to tell people about my experience. My fans know that I would never get behind something if I didn't really believe in it. Since I started using Proactiv I've seen a massive change in my face and my confidence.  I really believe in Proactiv, and I think, if I know that answer, I should tell you, 'I've got the secret, here's the secret, please take it!'"

"We're very excited to be working with Katy.  She's a beautiful woman with a unique style and she is a huge believer in Proactiv.  She's had great results with th
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SOURCE Proactiv
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