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Simmons Celebrates Earth Day by Encouraging Consumers To "Sleep Green"
Date:4/21/2009

Company promotes Natural Care line with eco-bedroom tips, pillow giveaway and Danny Seo appearance on HSN.

Atlanta, GA (Vocus) April 21, 2009 -- In celebration of Earth Day, Simmons Bedding Company is encouraging consumers to "sleep green" in 2009 by creating eco-friendly bedroom environments that include the company's Natural Care® mattress and pillow collection, which is endorsed and designed by environmental lifestyle expert Danny Seo. Simmons is reaching consumers directly with its "sleep green" message through The Green Guide to a Healthier Bedroom, which is available online at www.naturalcarebed.com, as well as through appearances by Danny Seo on HSN this week. The company also is partnering with retailers on an in-store Natural Care® pillow giveaway that is designed to provide consumers with an added incentive to purchase a Natural Care® mattress. Each of these efforts helps to promote the Natural Care® line and the idea that environmentally responsible bedding products are just as comfortable and attractive as traditional options.

"Earth Day is the perfect time to remind consumers that they can bring sustainability into the bedroom," said Anne Kozel, Simmons' specialty sleep brand director. "Consumers spend a significant amount of time in the bedroom, specifically in close contact with their mattress and pillow, so it makes sense that the mattress is an important element of an eco-friendly sleep environment. Our 'sleep green' education efforts help consumers realize this fact, so they can make the right decision when it's time to purchase a new bed."


Source: PRWeb
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