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Similac(R) Survey Finds New Moms Want Convenient, Time-Saving Baby Products
Date:12/11/2007

they have found it challenging to mix and prepare

formula when feeding their baby away from home.

-- Almost 40 percent of moms said keeping formula refrigerated is an

obstacle when feeding on the go.

-- 60 percent said that if they had an extra 30 minutes each day, they'd

spend this time on themselves -- taking a nap, working out, pampering,

watching television or shopping.

Similac Advance and Similac Isomil Advance 8-fluid-ounces Ready To Feed bottles are available at most major retailers nationwide, with a suggested retail price of $9.99 for a 6-pack of bottles.

About Similac

Similac offers a complete line of infant formulas to give babies a strong start in life by meeting their nutritional needs. The Similac brand of formulas includes Similac Advance, Similac(R) Organic, Similac Isomil Advance, Similac Sensitive(TM), Similac(R) Alimentum(R), Similac(R) NeoSure(R) and Similac(R) Go & Grow(TM).

The latest information about Similac, including high-resolution images, is available for news media professionals at http://www.e-MediaRoom.com/Similac.

About Abbott Nutrition

Abbott Nutrition develops and markets a wide range of science-based infant formulas, medical nutritionals, nutrition and energy bars, and related products to support the growth, health and wellness of people of all ages. Abbott Nutrition's internationally recognized brands include the Similac brand of infant formulas; the Gain(R) brand of growing-up milks for older babies and toddlers; the PediaSure(R) brand of nutritionals and snacks for children; and the Ensure(R) brand of adult nutritionals.

Additionally, Abbott Nutrition is a leader in medical foods clinically shown to address the distinct dietary needs of people with serious health conditions or special nutrient requirements, such as the Glucerna(R) brand of nutrition shakes and bars for pe
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SOURCE Abbott
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