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Similac(R) Survey Finds New Moms Want Convenient, Time-Saving Baby Products
Date:12/11/2007

Similac(R) Advance(R) and Similac(R) Isomil(R) Advance(R) Formulas Now

Available in Nipple-Ready 8-Fluid-Ounce Bottles

COLUMBUS, Ohio, Dec. 11 /PRNewswire/ -- According to a recent national survey(1) of new moms commissioned by Abbott's Similac brand, packing the diaper bag before leaving home with a baby takes close to 30 minutes. Nearly all moms surveyed (98 percent) agree that convenience is their top consideration when choosing products for themselves and their babies. One- third of moms surveyed said the one thing they never leave the house without is baby formula.

To help busy parents save time on the go, Abbott is introducing its two most popular baby formulas -- Similac(R) Advance(R) and Similac(R) Isomil(R) Advance(R) -- in new 8-fluid-ounce Ready To Feed bottles that require no mixing, measuring or preparation. These new size bottles have all the same trusted nutritional benefits as Similac Advance and Similac Isomil Advance, including DHA and ARA to help baby's brain and eye development.

"Our new Ready To Feed bottles offer the most convenient way to ensure your baby gets the nutrition he needs, especially when you're not at home," said Rhonda Hoffman, senior brand manager for Similac, Abbott Nutrition. "Abbott is pleased to offer this new feeding option to help moms give their babies a strong start in life."

The only nipple-ready, reclosable plastic bottles, Similac 8-fluid-ounce bottles come in a handy six-pack and are ideal for holiday travel or late- night feeding. Mom just shakes the bottle, twists off the cap, and twists on any standard nipple and ring. No other infant formula is so convenient.

Of the more than 850 moms surveyed, more than 70 percent of moms surveyed said that they make extra preparations for feeding when traveling long distances, running errands, on vacation, or when their baby is in another person's care.

Other survey results include:

-- Nearly half said
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SOURCE Abbott
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