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Silk Partners With Celebrity Fitness Expert Gunnar Peterson to Promote Heart Health
Date:9/16/2009

BROOMFIELD, Colo., Sept. 16 /PRNewswire/ -- To assist the 98 million people in the United States suffering from borderline-to-high cholesterol(1), Silk is launching the Silk(R) Heart Health to support consumers in living naturally healthful lives. Available now, Silk Heart Health breaks new ground in dietary approaches to cholesterol management by combining two clinically proven heart healthy ingredients - natural soy protein and plant sterols - in a single, delicious product(2).

  • Soy, which is low in saturated fat and cholesterol, is thought to help minimize production and circulation of LDL cholesterol and is recognized by the FDA for its possible role in heart health(3).
  • Plant sterols, according to the FDA, may help reduce absorption of LDL cholesterol in the small intestine and may lead to lower blood cholesterol levels(4). While plant sterols are naturally found at low levels in some vegetable oils, nuts, grain products, fruits and vegetables, typical diets do not provide enough to impact cholesterol.

Soymilk fortified with plant sterols has been shown to reduce cholesterol, which may help to reduce the risk of heart disease, when enjoyed as part of a healthful lifestyle. According to a recent study conducted by the University of Manitoba, participants reduced their LDL or "bad" cholesterol by seven percent in four weeks while consuming three 8oz servings of Silk Heart Health each day(5).

To help consumers better understand the benefit of making soy a regular part of their heart healthy lifestyle, Silk has partnered with celebrity fitness guru Gunnar Peterson. Peterson, creator of the Core Secrets DVD series and the author of "The Workout," believes in building strength through both food and exercise.

"I encourage all of my clients to choose foods that satisfy their hunger and supply
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SOURCE Silk
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