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Silicon Valley Firms Partner to Promote Brain and Body Awareness
Date:9/10/2009

SAN FRANCISCO, Sept. 10 /PRNewswire/ -- Posit Science Corp., the leader in clinically proven brain fitness software, and Navigenics, Inc., the leading personal genomics company, today announced a collaboration to empower individuals with knowledge and tools that can lead to an improvement in overall health and wellness. With this first-of-its-kind offer, consumers will have the opportunity to complement personalized genetic testing services with scientifically validated brain fitness programs.

Navigenics(R) genetic testing services provide personalized genetic risk information for a number of health conditions such as Alzheimer's disease, that assist individuals and their physicians to focus their health efforts on personalized prevention strategies. Posit Science(R) software programs offer effective, engaging exercises that improve cognitive performance and contribute to a person's overall health.

"This partnership symbolizes the necessity to balance the interplay between genes and environment to maximize health," says Dietrich Stephan, PhD., Chief Science Officer of Navigenics. "Complementary programs like this - which give both personal genetic risk information as well as effective tools to act on that knowledge - will be crucial to reducing the personal risk of disease. For example, we believe that increasing a person's 'cognitive reserve' could potentially delay the onset and slow the progression of age-related memory disorders."

"Both Posit Science and Navigenics are committed to education in promoting health and wellness across the population," said Jeff Zimman, Chairman and head of Business Development for Posit Science. "The baby boomer generation is aging and is looking for ways to prevent diseases that were once thought to be inevitable, but science has prov
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SOURCE Posit Science
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