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Sigma is Named AOR for Water-Jel Technologies, The World Leader in Burn Care Products
Date:4/8/2009

r the brand."

According to Herb Baer, Senior Vice President, Chief Sales & Marketing Officer, Water-Jel Technologies, "Sigma was a natural fit for us. Their experience in developing integrated business-to-business marketing platforms and their progressive approach to reaching consumers in the digital and social media landscapes appealed to us. We think we can leverage their strategic, creative and media products to help further strengthen Water-Jel's position in the industrial space and open doors in the consumer arena as well."

The Water-Jel website will launch in May, 2009.

About Water-Jel Technologies

For over 25 years Water-Jel Technologies has been the global leader and innovator in the emergency burn care industry. The company is the exclusive supplier to the U.S. Military and Water-Jel products are used everywhere from battlefields to oil refineries to manufacturing and utility facilities throughout the United States and the world. Water-Jel products are standard supplies for emergency medical technicians worldwide. www.waterjel.com

About Sigma

Sigma is a full-service advertising agency specializing in carrying brands into well-strategized, holistic, and integrated marketing platforms that capitalize on the convergence between digital media and traditional marketing. Recent campaigns include work for Panasonic Toughbook, Terramar, MasterCard, PR Newswire, Hunter Douglas and other notable brands. www.sigmagroup.com


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