Navigation Links
Sigma is Named AOR for Water-Jel Technologies, The World Leader in Burn Care Products
Date:4/8/2009

Water-Jel enlists Sigma as they move from B2B to B2C, encouraging consumer preparedness for emergency first aid burn treatment.

ORADELL, N.J., April 8 /PRNewswire/ -- Sigma Group has been named agency of record for Water-Jel Technologies, the world leader in burn care products for industrial and retail markets. Water-Jel plans to develop new consumer products, bringing their innovative burn care technology from the battlefields and hospitals directly to consumer households across the country.

Sigma will work with Water-Jel to develop a new brand platform, corporate website and a direct-to-consumer launch strategy that includes e-commerce functionality and supporting media efforts encompassing traditional, non-traditional and search platforms.

"We are excited to bring our longtime expertise in vertical marketing and channel relationships combined with our wide range of consumer media strategies to Water-Jel as they build an aggressive marketing platform for '09," said Shannon Morris, Sigma President and Partner. "Their diverse range of products and exceptional technology in the areas of burn care and first aid are compelling to us, as is their impressive corporate management team. We are proud to be in the company of leaders such as Mike Lorelli, CEO, whose 30-year career spans both domestic and international units of consumer and B2B brands and companies including PepsiCo, and Herb Baer, SVP, Chief Marketing and Sales Officer, who brings more than 25 years of senior marketing, sales and general management experience to Water-Jel, including his most recent role as Vice President and General Manager for FujiFilm's Consumer Products Division. We believe we can make a big impact to Water-Jel's bottom line with sophisticated and strategic communication strategies that will resonate with both business-to-business and consumer markets alike, building on what already is an impressive worldwide leadership position for the brand."

According to Herb Baer, Senior Vice President, Chief Sales & Marketing Officer, Water-Jel Technologies, "Sigma was a natural fit for us. Their experience in developing integrated business-to-business marketing platforms and their progressive approach to reaching consumers in the digital and social media landscapes appealed to us. We think we can leverage their strategic, creative and media products to help further strengthen Water-Jel's position in the industrial space and open doors in the consumer arena as well."

The Water-Jel website will launch in May, 2009.

About Water-Jel Technologies

For over 25 years Water-Jel Technologies has been the global leader and innovator in the emergency burn care industry. The company is the exclusive supplier to the U.S. Military and Water-Jel products are used everywhere from battlefields to oil refineries to manufacturing and utility facilities throughout the United States and the world. Water-Jel products are standard supplies for emergency medical technicians worldwide. www.waterjel.com

About Sigma

Sigma is a full-service advertising agency specializing in carrying brands into well-strategized, holistic, and integrated marketing platforms that capitalize on the convergence between digital media and traditional marketing. Recent campaigns include work for Panasonic Toughbook, Terramar, MasterCard, PR Newswire, Hunter Douglas and other notable brands. www.sigmagroup.com


'/>"/>
SOURCE Sigma Group
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Sigma-Tau Pharmaceuticals and Danisco BioActives Announce Partnership Agreement to Develop Drug Candidate for Prevention of Necrotizing Enterocolitis
2. Sigma-tau HealthScience Launches www.GlycoCarn.com
3. DOR BioPharma Announces Potential $30 Million North American Partnership Agreement with Sigma-Tau Pharmaceuticals for orBec(R) in the Treatment of Graft-versus-Host Disease
4. Metropolitan Jewish Health System Awards Electronic Medical Records Contract to SigmaCare(R)
5. Sigma-Aldrich Enters Distribution Agreement With AlphaGenix, Inc.
6. Sigma Breakthrough Technologies, Inc. (SBTI) Is Expanding Its Service Offering for Global Clients by Announcing the Public Listing of SBTI Europe GmbH
7. Sigma-Aldrich and Atlas Antibodies Announce the Release of 2,000 New, Highly-Validated Prestige Antibodies
8. Sigma-Aldrich Shareholders Elect Directors and Ratify Auditor; Directors Declare Quarterly Dividend
9. Sigma-Aldrich Amends Credit Facility and Expands Commercial Paper Program
10. Sigma-Aldrich Licenses From NeuroSurvival Technologies a Leading Marker for Molecular Imaging of Apoptosis in Vivo
11. Anesiva and Sigma-Tau Announce Exclusive Marketing and Distribution Agreement for Zingo(TM) in Six European Countries
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... , ... “The Adventures of Joey, The Dog Who Barks at Puddles”: a ... to the fullest, as God intended. “The Adventures of Joey, The Dog Who Barks ... pursuing her passion for writing, especially about truth and human behavior. , Published by ...
(Date:3/23/2017)... ... March 23, 2017 , ... The physicians of KSF ... the greater Houston Area. The new location is located at 2255 E. Mossy Oaks ... Springwoods Village. This newest location will provide patients living in the north Houston area ...
(Date:3/23/2017)... ... March 23, 2017 , ... ... Convention Center at 10 North Broadway Avenue, will be an educational and exciting ... practical instruction in the management of chronic pain. , Oklahoma is in a ...
(Date:3/23/2017)... ... March 23, 2017 , ... 82% of adults are unaware of the dangers that infectious ... their teeth the minimum two times a day that dentists recommend. The ramifications of improper ... hours of school and adults missing 164 million hours of work each year due to ...
(Date:3/23/2017)... ... March 23, 2017 , ... Benefits delivery trailblazer, ... app and centralized benefits dashboard solving one of the top frustrations in employee ... For the first time, employees can access up-to-date information and account balances for ...
Breaking Medicine News(10 mins):
(Date:3/23/2017)... March 23, 2017 Newborns are highly ... most vaccines because their young immune systems typically ... Children,s Hospital report achieving strong vaccine responses in ... model before human trials — by adding compounds ... In two simultaneous papers, they also describe improved ...
(Date:3/23/2017)... 2017  The goal of the pilot is ... track prescription drugs as they are distributed in ... requirements from US FDA to better protect consumers by ... Blockchain startup Chronicled, which links the ... blockchain technology and recently raised $6.25M, and the LinkLab, ...
(Date:3/23/2017)... , March 23, 2017 /PRNewswire/ - INVICTUS MD STRATEGIES ... FRA: 8IS) Invictus MD announces that AB Laboratories Inc. ... its licensed production facility under the Access to Cannabis ... Hamilton, Ontario . The facility, ... October 2016, is currently operating at half capacity, with ...
Breaking Medicine Technology: