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Sigma is Named AOR for Water-Jel Technologies, The World Leader in Burn Care Products
Date:4/8/2009

Water-Jel enlists Sigma as they move from B2B to B2C, encouraging consumer preparedness for emergency first aid burn treatment.

ORADELL, N.J., April 8 /PRNewswire/ -- Sigma Group has been named agency of record for Water-Jel Technologies, the world leader in burn care products for industrial and retail markets. Water-Jel plans to develop new consumer products, bringing their innovative burn care technology from the battlefields and hospitals directly to consumer households across the country.

Sigma will work with Water-Jel to develop a new brand platform, corporate website and a direct-to-consumer launch strategy that includes e-commerce functionality and supporting media efforts encompassing traditional, non-traditional and search platforms.

"We are excited to bring our longtime expertise in vertical marketing and channel relationships combined with our wide range of consumer media strategies to Water-Jel as they build an aggressive marketing platform for '09," said Shannon Morris, Sigma President and Partner. "Their diverse range of products and exceptional technology in the areas of burn care and first aid are compelling to us, as is their impressive corporate management team. We are proud to be in the company of leaders such as Mike Lorelli, CEO, whose 30-year career spans both domestic and international units of consumer and B2B brands and companies including PepsiCo, and Herb Baer, SVP, Chief Marketing and Sales Officer, who brings more than 25 years of senior marketing, sales and general management experience to Water-Jel, including his most recent role as Vice President and General Manager for FujiFilm's Consumer Products Division. We believe we can make a big impact to Water-Jel's bottom line with sophisticated and strategic communication strategies that will resonate with both business-to-business and consumer markets alike, building on what already is an impressive worldwide leadership position for the brand."

According to Herb Baer, Senior Vice President, Chief Sales & Marketing Officer, Water-Jel Technologies, "Sigma was a natural fit for us. Their experience in developing integrated business-to-business marketing platforms and their progressive approach to reaching consumers in the digital and social media landscapes appealed to us. We think we can leverage their strategic, creative and media products to help further strengthen Water-Jel's position in the industrial space and open doors in the consumer arena as well."

The Water-Jel website will launch in May, 2009.

About Water-Jel Technologies

For over 25 years Water-Jel Technologies has been the global leader and innovator in the emergency burn care industry. The company is the exclusive supplier to the U.S. Military and Water-Jel products are used everywhere from battlefields to oil refineries to manufacturing and utility facilities throughout the United States and the world. Water-Jel products are standard supplies for emergency medical technicians worldwide. www.waterjel.com

About Sigma

Sigma is a full-service advertising agency specializing in carrying brands into well-strategized, holistic, and integrated marketing platforms that capitalize on the convergence between digital media and traditional marketing. Recent campaigns include work for Panasonic Toughbook, Terramar, MasterCard, PR Newswire, Hunter Douglas and other notable brands. www.sigmagroup.com


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