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Siegel+Gale Designs New 'HOPE Portal' for Childrens Hospital Los Angeles
Date:3/10/2008

enior health educator from the Division of Hematology-Oncology at Childrens Hospital Los Angeles, and Kathleen Ruccione, MPH, RN, FAAN, co-director of the Hematology- Oncology Psychosocial and Education (HOPE) Program at Childrens Hospital Los Angeles and professor of clinical pediatrics at the Keck School of Medicine of USC.

"We were eager to partner with Siegel+Gale on this project. We are thrilled that with the launch of the HOPE Portal, we are now able to extend these resources to a much broader community of patients and families."

Funding for the project was provided by Ronald McDonald House Charities.

To explore the HOPE Portal, go to http://www.searchhope.org. For more information on Siegel+Gale or the HOPE Portal, please contact Davia Temin or Megan Creydt of Temin and Company at 212-588-8788 or news@teminandco.com.

About Siegel+Gale

Siegel+Gale is one of the world's premier strategic branding companies. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.

The firm has worked with an array of blue chip organizations, including American Express, Bayer, Lehman Brothers, Medtronic, Dell, Harley-Davidson, Lexus, Merrill Lynch, Yahoo!, Caterpillar, Sony, Motorola, the National Basketball Association, 3M, Dow and The Four Seasons Hotel Group.

Siegel+Gale has full-service offices in New York, Los Angeles, London an
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