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Siegel+Gale Designs New 'HOPE Portal' for Childrens Hospital Los Angeles
Date:3/10/2008

Creates Innovative, Inviting, Child-Friendly Online Information Source for

Patients, Families, and Healthcare Professionals

http://www.searchhope.org

LOS ANGELES, March 10 /PRNewswire/ -- Siegel+Gale, one of the world's premier strategic branding companies, has created an innovative, inviting, child-friendly web-based portal that allows sick children and their families to easily find online resources about childhood cancer, blood disorders, and other rare diseases or conditions.

Launched in February, the HOPE Portal (http://www.searchhope.org) was commissioned by Childrens Hospital Los Angeles to radically expand the breadth and accessibility of its Patient & Family Education Resource Center. Siegel+Gale created, designed, and developed the portal to combine comprehensive information access with a design using illustrated drawings reminiscent of children's books.

"This site is talking about the toughest topics in the world -- severe childhood illnesses -- to the most vulnerable audiences in the world -- the children themselves and their parents and families," says Alan Siegel, Chairman and CEO of Siegel+Gale. "We had to strike a balance between not being scary and not backing away from reality. We found our answer in whimsy that appeals to both children and adults.

"We loved this assignment," Mr. Siegel continues. "Very rarely do we get the opportunity to really help those in need -- and the HOPE Portal is an authoritative online resource that truly benefits patients and the healthcare community."

"As one of the few hospitals with a dedicated patient education resource center and staff health educators, we are committed to helping patients and their families understand and locate resources to guide them through diagnosis, treatment, and survivorship," say Susan Gantan, MPH, s
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SOURCE Siegel+Gale
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