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Show Me the Money: Living in Digital Times presents Investing in the Sports & Fitness Industry

New York, NY (PRWEB) January 02, 2013

How are investments made in the sports and fitness industry? Michael Yang, Managing Director, Comcast Ventures, will offer his thoughts on how to pick and fund consumer tech products in his closing keynote on Tuesday, January 8, at the Fitness Tech Summit at the 2013 International CES®. His remarks begin at 3:45p.m. at the Las Vegas Convention Center (LVCC), North Hall N250. Owned and produced by the Consumer Electronics Association (CEA)®, the 2013 CES will occur January 8-11, 2013 in Las Vegas, Nevada.

"Fitness tech is a bourgeoning market that attracts some of the most innovative ideas and our most creative minds,” said Julie Sylvester, Co-Producer, Fitness Tech Summit. “We are excited to be able to provide them a platform to show off their talents."

In his remarks, Yang will discuss which fitness tech companies are doing it right and how keeping fit has spawned a wave of entrepreneurship and innovation for new generation. According to Yang, “ The increased interest in health and well-being has resulted in a wave of monitoring solutions hitting the marketplace. While some may consider them a novelty, these items will soon become integral parts of our lives. The Sports and Fitness Summit is the perfect place to explore what works, what doesn’t, and what companies will be around in a year’s time.”

Following Yang’s keynote he will lead a series of product demonstrations from some of the top newcomers in the field. From open ear headphones to electronic bicycles, we will showcase what’s coming up in the sports and fitness tech market. Participating companies will include:

Bruce Borenstein, After Shokz
Robert Kaplan, IZIP
Peter Kuhar, Azumio
Richard Tate, Zamzee
Marc Askenasi, Sofit Mobile
Ben Wagner, LifeKraze
Julia Hu, LARK

The Fitness Tech conference on January 8 will feature the luminaries in the sports and fitness tech arena. Other key speakers will be Christine Robins from BodyMedia, James Park, Fitbit, Chris Downie, Spark People and Ian Andes, 4iiii Innovations. Attendees will have the opportunity to test their knowledge and win product samples from the participating companies.

About Living in Digital Times
Living in Digital Times produces conferences and exhibits throughout the year that bring together the most knowledgeable leaders and the latest innovations that intersect technology and lifestyle. Among their many goals is to help companies understand what it means to be a consumer in today’s digital world and stay a step ahead in identifying key trends in their given marketplace. Living in Digital Times produces the following summits and exhibitions at 2013 CES: CloudBase3, Digital Health Summit, Silvers Summit, Fitness Tech Summit, HigherEd Tech Summit, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, Last Gadget Standing, Mommy Tech FashionWare Show and KAPi Awards. Go to for additional information.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: and Follow CES at

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