Shining a Light on Sunscreen: Sun Protection Misconceptions Unveiled by Dr. Jeffrey Dover and CV... (osed to light and become practically ine...)

Shining a Light on Sunscreen: Sun Protection Misconceptions Unveiled by Dr. Jeffrey Dover and CVS/pharmacy

Date:6/9/2008

osed to light and become practically ineffective in about one hour," says Dover. "It's not just full spectrum coverage we need to be concerned with. The key is finding a product with both UVB and UVA protection that also lasts longer."

Recently, new technologies have been created to help keep the key sun protection ingredients in the sunscreen formula stable so they won't break down for hours and therefore do not need to be reapplied as often.

Sunscreens like the new Continuous Spray SPF 45 by skin effects by Dr. Jeffrey Dover ($12.99) use Dermaplex(TM) technology, a photostable formula that maintains its integrity and protection levels for up to five hours of sun exposure, also offering full spectrum UVA/UVB protection. It also holds up against sweat and water, is hypoallergenic, sprays on easily so you don't have to rub it in, and is recommended by the Skin Cancer Foundation.

Most important, sunscreens have an expiration date. Most are only good for about six months, and then they lose their efficacy. Dover recommends buying a new bottle before each vacation to ensure safety.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy with 6,300 retail locations. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com.

Media Contact:

Joanne Dwyer

CVS/pharmacy

(401) 770-2898

JDwyer@cvs.com

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