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Shining a Light on Sunscreen: Sun Protection Misconceptions Unveiled by Dr. Jeffrey Dover and CVS/pharmacy
Date:6/9/2008

WOONSOCKET, R.I., June 9 /PRNewswire/ -- CVS/pharmacy, America's largest retail pharmacy with 6,300 convenient locations nationwide, offers consumers simple tips for what to look for when purchasing sun protection this summer. Despite the flood of sun protection information that is released each summer, most consumers are not fully aware of the dangers of the sun and what to look for in sunscreen to be adequately protected.

That's why CVS/pharmacy and Dr. Jeffrey Dover, the dermatologist behind the drugstore's proprietary brand skin effects(TM), are teaming up this summer to educate consumers on the new products that offer the best sun protection. Certain sunscreen technologies and ingredients will provide superior results, and it is important to know what to look for when reading the label.

While many commonly available sunscreens do protect against short-wave UVB rays that can burn the skin, some provide inadequate protection against the longer reaching UVA rays that are responsible for skin cancer and premature aging. Most consumers don't know that the SPF rating on the sunscreen bottle only measures UVB, so consumers should look for a sunscreen label that specifically includes UVA protection. The U.S. Food and Drug Administration (FDA) is currently working on new packaging regulations that will help make labeling easier to understand.

Also, according to the FDA, sunscreens can be neither completely perspiration-proof nor water-proof. All sunscreens can be washed or worn off as a consequence of swimming or sweating. In addition to reapplying often, consumers should look for bottles that say water - and sweat-resistant or very water - and sweat-resistant. These are FDA-approved terms for products that have been tested to stand up against water exposure for longer periods.

Another common misconception is that you can apply sunscreen once and be protected all day. "Ordinary UVA sunscreen chemicals break down as soon as they are exposed to light and become practically ineffective in about one hour," says Dover. "It's not just full spectrum coverage we need to be concerned with. The key is finding a product with both UVB and UVA protection that also lasts longer."

Recently, new technologies have been created to help keep the key sun protection ingredients in the sunscreen formula stable so they won't break down for hours and therefore do not need to be reapplied as often.

Sunscreens like the new Continuous Spray SPF 45 by skin effects by Dr. Jeffrey Dover ($12.99) use Dermaplex(TM) technology, a photostable formula that maintains its integrity and protection levels for up to five hours of sun exposure, also offering full spectrum UVA/UVB protection. It also holds up against sweat and water, is hypoallergenic, sprays on easily so you don't have to rub it in, and is recommended by the Skin Cancer Foundation.

Most important, sunscreens have an expiration date. Most are only good for about six months, and then they lose their efficacy. Dover recommends buying a new bottle before each vacation to ensure safety.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is America's largest retail pharmacy with 6,300 retail locations. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com.

Media Contact:

Joanne Dwyer

CVS/pharmacy

(401) 770-2898

JDwyer@cvs.com


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SOURCE CVS/pharmacy
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