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SheaMoisture Marks Launch of TribeCalledCurl.com with “Summer Sexy Hair Makeover & New York City Getaway Contest”
Date:5/30/2013

New York, New York (PRWEB) May 30, 2013

SheaMoisture, a leading provider of award-winning natural hair, bath and body products, announces its “Summer Sexy Hair Makeover & New York City Getaway Contest” in conjunction with newly launched natural hair site, TribeCalledCurl.com.

Eligible contestants have a chance to win more than $3,000 in prizes, including a trip to New York for a complete hair makeover, including haircut, color and styling, for themselves and a friend by celebrity stylist, author and natural hair expert Diane C. Bailey, with SheaMoisture Hair Care and the brand’s new Ammonia-Free Hair Color System “Art of Color”. Winners also receive dinner with Bailey, a SheaMoisture team member, and TribeCalledCurl founder and Editor-in-Chief Imani A. Dawson, as well as $500 in spending money for a night on the town — Big Apple-style. Two runners-up will win $100 of SheaMoisture products.

SheaMoisture and the contest encourage women to embrace their natural hair and beauty, which aligns with the philosophy of TribeCalledCurl.com — a site that advocates for the celebration of textured hair by encouraging readers to adopt a stress-free approach to care and styling through its “Lazy Naturals” column. “Like all women, today’s Naturalistas want it all: glamorous, show-stopping styles that are easy to care for and maintain,” says Dawson. “We’re kicking off with a contest with styling from the grand dame of natural hair, Diane Bailey, and textured hair pioneer SheaMoist
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