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SheKnows to Launch Bone Marrow Awareness Campaign and Add 50,000 New Donors

LOS ANGELES, July 15 /PRNewswire/ --

WHAT: SheKnows ( partners with DKMS

(, the largest bone marrow donor

organization, and Save Giovanni & Friends

( to promote awareness of

bone marrow diseases and pledges to add 50,000 donors to

International Bone Marrow Registry by 2009.


WHEN: Feature launches live on site August 1, 2008


WHO: Dr. Jordan Orange, Head of the Division of Immunology at the

Children's Hospital of Philadelphia and Assistant Professor of

Pediatrics at the University of Pennsylvania School of Medicine

Michael Guglielmo, Founder of the Save Giovanni & Friends


Katharina Harf, Executive Vice President, DKMS Americas

Contact Erica Schrag for participants available for interview, quotes and more information.
Topics to be spotlighted on SheKnows during the month of August include:

-- Bone marrow registry and donation myths medically dispelled.

-- First person journal experience of the bone marrow testing process.

-- Leukemia diagnosis and treatment

-- The story of Baby Giovanni, stricken with a rare immune system

disorder, NEMO, confirmed in 68 kids worldwide, at only five months of


CONTACT: Erica Schrag

Manager, Public Relations & Marketing

310.828.0056 x.395

About SheKnows ( is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities -- and also serves as the demographic/psychographic hub for a family of other female-centric web properties. As one of the fastest growing destinations on the web with sites like,,,,, and, SheKnows is currently one of the top 10 properties for women and attracts over 12 million unique visitors with over 100 million page views each month. Unlike online distributed networks that merely aggregate disparate unrelated websites, SheKnows is a legitimate branded destination which owns most and manages all its sub-properties. For advertisers, opportunities for sponsorship and creative integration go beyond the banner to make marketing messages an uninterrupted part of the user experience. Founded in 1999, the company is based in Los Angeles with sales offices in New York and Chicago. SheKnows is part of AtomicOnline (, a diversified online media company.

Copyright©2008 PR Newswire.
All rights reserved

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