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SheKnows Acquires PregnancyandBaby - Online Community From Preconception Through Birth
Date:5/14/2008

LOS ANGELES, May 14 /PRNewswire/ -- SheKnows.com (http://www.SheKnows.com), one of the fastest growing online destinations for women, announced today the acquisition of PregnancyandBaby.com (http://www.PregnancyandBaby.com) a leading online community for women from preconception through pregnancy.

PregnancyandBaby is among the most popular sites designed specifically for those who are pregnant or planning to conceive. The site offers a comprehensive collection of articles, interactive features and active message board communities with the goal of informing and inspiring hopeful families. This powerhouse channel offers games, contests and tools not found anywhere else online, such as PregnancyandBaby's popular Countdown-to-Baby, a day-by-day pregnancy calendar. Expectant mothers will find real-time support and connections to other moms-to-be.

"This is one of several acquisitions we are planning to strengthen our pregnancy channel," stated Kyle Cox, VP/General Manager for SheKnows. "PregnanyandBaby.com provides extensive information to our readers, offering an excellent opportunity for advertisers looking to connect with our highly engaged viewership."

SheKnows.com is the authoritative source for women ages 25-54 with exclusive articles and content on pregnancy, parenting, health, hobbies, entertainment, money, dating, beauty and celebrities -- and also serves as the demographic/psychographic hub for a family of other female-centric web properties. As one of the fastest growing destinations on the web with sites like Soaps.com (http://www.Soaps.com), LovingYou.com (http://www.LovingYou.com), TheHollywoodGossip (http://www.TheHollywoodGossip.com), FabulousFoods.com (http://www.FabulousFoods.com), Childfun.com (http://www.ChildFun.com), and FamilyCorner.com (http://www.FamilyCorner.com). SheKnows is currently one of the top 10 properties for women and attracts over 12 million unique visitors with over almost 100 million page views each month.

CONTACT

Erica Schrag

Manager, Public Relations & Marketing

erica.mildh@atomiconline.com

310.828.0056 x.395


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SOURCE SheKnows.com
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