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Shape Partners With Iams to Create Healthy Living Program 'Walk Your Dog, Make Life Better'

Pioneering an active lifestyle for pet owners and their dogs

NEW YORK, March 4 /PRNewswire/ -- Shape magazine, together with Iams, announces a brand new initiative to help dogs and their owners become more fit and have a stronger bond. As most people truly enjoy the benefits their dogs bring to their lives, the leading active lifestyle publication has created a community-based program to further this enjoyment. The "Walk Your Dog, Make Life Better" program encourages dog owners to join or create dog walking clubs which promote healthy lifestyles and generate fun social contact. Through these clubs, owners are encouraged to lead active lifestyles, keep their pets healthy and happy, and raise money for the ASPCA(R) (The American Society for the Prevention of Cruelty to Animals(R)).

The goal of this program is to connect dog lovers to benefit their social and physical health, and the health of their furry friends. This coming spring, the March through May issues of Shape will include expert advice delivering information to 6.0 million readers on how to maximize their time (and their bond) with Fido. In conjunction with this content, Shape will also launch a microsite ( dedicated to informing consumers about this program and how they can become involved.

The 'Walk Your Dog, Make Life Better" microsite on will offer dog owners the ability to show off their furry friends by uploading photos, chatting with other dog owners, and interacting with new friends in their local area to start their own clubs. Pet owners will also be encouraged to send customizable e-cards to their friends and family to spread the word. For each card sent, Shape will make a donation to the ASPCA(R).

Sabine Feldmann, VP/Publisher of Shape says, "This partnership with Iams is an exciting one for Shape, especially given the stress of the current economy. We are thrilled to have the opportunity to provide the free tools to create fun dog walking clubs to get moving and meet new friends without spending a dime. This program embodies what Shape is all about - leading the healthiest and most positive lifestyle possible."

"Iams is proud to partner with Shape and support the Iams Dog Walking Club as a way to promote a healthy lifestyle for dogs and their human walking partners," said Kris Parlett, Iams spokesperson. "We encourage everyone to join or start an Iams Dog Walking Club for an opportunity to spend more time with their canine companion. They can also visit to learn how Iams ProActive Health promotes seven signs of healthy vitality, providing premium nutrition to ensure a playful and active dog."

"The ASPCA is thrilled to work with both Shape and Iams to promote the health of our nation's pets and their families," said ASPCA President & CEO Ed Sayres. "The bond that Americans share with their four-legged friends is so strong, and taking the time to exercise and play with your pets - improving their quality of life - is one of the best ways to honor that bond."

SOURCE Shape magazine
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