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Sex Bomb - What Really Turns Us On in the Naughty 'Noughties'?

LONDON, September 17 /PRNewswire/ --

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Marie Stopes International (MSI), the UK's leading sexual health agency, today launches its Sex Bomb campaign to discover what sex and relationships mean to Britons in this first decade of the 21st century.

The Sex Bomb is a specially designed time capsule which will contain objects, journalism and personal testimonies that truly capture a snapshot of the sex lives and times of Britain in the 'Noughties'. The Sex Bomb, which will be buried in November at a special ceremony at Marie Stopes House, Britain's oldest family planning clinic, will hopefully lie undiscovered for decades or even centuries and eventually provide future generations the sexiest history lesson ever!

Members of the public can take part in the Sex Bomb campaign in two ways. They can cast their votes in the Great Big Sex Bomb Poll by visiting There are 16 categories to vote for, including male and female sex icons of the decade, the most romantic and/or sexy songs and films, favourite turn ons and turn offs, and even a chance to choose your favourite sexual position - gay, straight or lesbian - with handy cartoon illustrations.

On the same site, the public can submit suggestions for items to be included in the Sex Bomb. A Celebrity Sex Bomb Jury has also been established, which will have the final say on what goes into the capsule. The panel is made up of: comedienne Jenny Eclair, Radio One sex and relationships guru, Dr Mark Hamilton, The Sun's agony aunt Deidre Sanders, actress Claire King, Zoo magazine editor Ben Todd, Coco de Mer Founder Sam Roddick, TV presenter Lisa Rogers, sex and relationships journalist Catherine Townsend and former Coronation Street actor Stephen Billington.

"As the UK's leading sexual and reproductive health organisation, Marie Stopes International has a unique knowledge of sex dating back to the 1920s when Dr Marie Stopes herself opened Britain's first family planning clinic," said Tony Kerridge, of Marie Stopes International.

"Society's feelings and concerns about sex and relationships are constantly evolving and it will be intriguing to capture the sentiments of a decade. Our Sex Bomb campaign will highlight the fun and frivolous side of sex as well as underlining the more serious side, examining issues such as the rise of sexually transmitted infections and abortion, teenage pregnancy, prostitution and paedophilia."

"Sex and relationships are an integral part of our daily lives and our attitudes towards sex reveal a lot about society as a whole. Thanks to our correspondence with the public as well as some invaluable input from our panel of experts, we hope to ensure that the capsule offers a faithful reflection of sex in the noughties rather than simply revealing the sexual extremes which are frequently highlighted in the media."

SOURCE Marie Stopes International
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