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SevenPoint2, the Alkaline Company, Is Finding a Marketing ‘Balance’ with CallFire’s Tele-pH-ony Solutions
Date:7/15/2013

Santa Monica, CA (PRWEB) July 15, 2013

When you think of California, your mind immediately goes to the beach: surf, sand and healthy living. It is no surprise that SevenPoint2 is based in Newport Beach, CA, marketing its nutritional supplements that promote the health benefit of a pH-balanced body through Alkaline.

Their goal and vision is to have one million people consuming and enjoying the benefits of their products, thereby creating the world's first ‘alkaline movement.’

While SevenPoint2’s mission is to market and promote the importance and simplicity of maintaining a pH balanced lifestyle (hence the company's name), they needed a simple, quick and “balanced” way of communicating with people particularly users of the product.

“I found CallFire when we first started out as a business in 2011. We had a need for text messaging and voice broadcast capabilities so we could reach out to our members through various channels,” says Adam Koontz, SevenPoint2’s Director of Member Services.

SevenPoint2 began using CallFire from the outset back in Fall-Winter 2011. “We use the services to remind people of important events, calls and more. We feel these services have helped with increased attendance in this area,” says Koontz.

After more than a hundred campaigns and thousands of calls and texts, SevenPoint2 may eventually look to expand their use of CallFire’s other affordable communication tools such as Call Tracking or the Cloud Call Center. Koontz says the Voice Broadcast and SMS text messaging solutions have been working great and because the tools are so easy to use, he says there was no need for training.

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