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Serta Brings Sweet Dreams and a Special Delivery to Deserving Women
Date:10/1/2007

HOFFMAN ESTATES, Ill., Oct. 1 /PRNewswire/ -- In continuing support of its partnership with Susan G. Komen for the Cure(R), Serta is putting the famous Counting Sheep back to work with their Counting Sheep for the Cure(TM) essay contest. Serta will honor two breast cancer survivors or co-survivors with a $10,000 bedroom makeover created by a celebrity home designer and a $5,000 donation to Komen for the Cure in each of their names.

Since 2005, Serta has donated nearly $600,000 to Susan G. Komen for the Cure(R) to support Komen's promise to save lives and end breast cancer forever. Serta is calling for nominations for special women or men who've been touched by breast cancer. Whether they are a survivor or a co-survivor, entrants are invited to submit an essay about their breast cancer story. All entrants have the opportunity to be selected to receive the celebrity designer bedroom makeover.

To create the new bedrooms, Serta's Counting Sheep for the Cure(TM) has teamed up with celebrity home designer, Thom Filicia, from "Queer Eye for the Straight Guy" and Style Network's "Dress My Nest."

"I wanted to honor these special women by designing a space that would not only be beautiful but provide comfort and support," said Filicia. "The cause is important to me and I'm glad I can celebrate their fight by designing a new bedroom that mirrors their new beginnings."

Entries can be submitted online at http://www.serta.com, or they can be dropped off at an America's Mattress store to receive a special Serta Counting Sheep for the Cure gift (only at participating America's Mattress retailers. For a full list of participating stores, visit http://www.americasmattress.com). Additionally, limited edition Counting Sheep for the Cure pink mattress sets will be available at participating retailers.

"To further our commitment to the cause, w
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SOURCE Serta
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