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Sermo Vitals Report(TM) Quantifies One Year of Physician Conversation About Diabetes
Date:12/16/2009

CAMBRIDGE, Mass., Dec. 16 /PRNewswire/ -- Sermo (http://www.sermo.com), the world's largest online community for physicians, today announced the results of a new Sermo Vitals Report titled "Diabetes: MD Social Media Conversations." The report examines physician dialog about diabetes over a one-year period and provides a complete analysis of a variety of topics, including the therapies physicians discuss most frequently, the brands they prefer, and candid/verbatim comments on issues related to diabetes.

Leveraging Sermo's social media platform, the report examines more than 4,600 comments generated by 1,531 physicians from 11/08-10/09 and measures changes in physician sentiment and perceptions over this time period.

The report covers the following diabetes topics:

  • Physician concerns about the cost and affordability of treatment options
  • How prescribing decisions are shaped
  • Top medications discussed and prescribed
  • Approaches to patient education and lifestyle coaching
  • Worries about long-term health risks and complications

Diabetes is the 3rd most discussed disease state within the Sermo community. Through this report, organizations now have a looking glass into the organic, peer-to-peer discussions physicians have about diabetes every day.

Top companies and medications discussed and analyzed in this report include Byetta (Amylin and Lilly), Metformin, Liraglutide (Novo Nordisk), VIAject (Biodel), Avandia (GlaxoSmithKline), J
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SOURCE Sermo
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