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Serendipity House Limited, the Leading Provider of Natural and Organic Products in Hong Kong, Renews Multi-year Relationship with Seventh Generation

Serendipity House Limited, Hong Kong’s leading provider of Premium Natural and Organic Products, has renewed its multi year relationship with Seventh Generation, the leading global brand of green cleaners, laundry detergent, dishwashing soap, diapers, baby wipes, tampons, recycled toilet paper, tissues, and paper towels.

Hong Kong, China (April 1, 2010) – Serendipity House Limited, Hong Kong’s leading provider of Premium Natural and Organic Products, has renewed its multi year relationship with Seventh Generation and H. Young International, Inc.

"Since our founding, Serendipity House has strived to collect the best from the earth in a sustainable way. Seventh Generation, with its mission, represents a brand with this standard of excellence and the right fit in our portfolio.” said Philip G Chiu, Chairman of Serendipity House Limited. “In addition, we look forward to bringing the new products from the Seventh Generation family to the Hong Kong people. Seventh Generation dedicates 10 percent of profits to environmental, health and responsible business organizations working for positive change and we are proud to represent them. ”

Twenty years ago, the Seventh Generation launched as one of the country's first self-declared socially responsible companies. Since then, it has grown to one of the premier environmentally friendly brands. Seventh Generation brand-name products include: non-chlorine bleach, 100% recycled paper towels, bathroom and facial tissues, and napkins; non-toxic, phosphate-free cleaning, dish and laundry products; plastic trash bags made from recycled plastic; chlorine-free baby diapers, training pants, and baby wipes; and chlorine-free feminine care products, including organic cotton tampons.

Serendipity House Limited will be working with H Young International, Inc. who manages Seventh Generation’s international business to bring in new brands to the Hong Kong Market. “Serendipity House Limited is committed to developing and investing in the market. We believe they are well suited to work with us and Seventh Generation for years to come. ” said Luke Chae, Managing Director of H Young International, Inc.

About Serendipity House, Ltd.
Privately Held Serendipity House Ltd is Hong Kong’s leading premier natural and organic products company. Serendipity House Ltd markets and distributes premium brands in over 500+ Channels including ThreeSixty, Marketplace by Jasons and Citysuper. As a leading product and service provider, Serendipity House Limited adheres to strict standards in product selection and employs a committed partnership to its channels, suppliers and customers. Serendipity House Limited will be hosting its new products on display at Natural Products Expo in August 2010. For more information, call +852-2492-2229.

About Seventh Generation
Seventh Generation is committed to being the most trusted brand of household and personal care products for your living home. Their products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home -- and for the community and environment outside of it. For more information, visit

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Serendipity House Limited, the Leading Provider of Natural and Organic Products in Hong Kong, Renews Multi-year Relationship with Seventh Generation 
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