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Serendio Announces SaaS-based Customer Experience Analytics (CxA) Solution
Date:3/10/2010

xA provides detailed analysis of the customer's needs, wants and perceptions at various levels. Brand and product managers can leverage the brand/product/feature sentiments to improve branding and product innovation. Customer care analysts can do root cause analysis and be better prepared for emerging issues.

- Topic Analysis
CxA's classification engine helps in the automatic identification of key topics and themes from the conversations around the business, brand and products. Thus key concerns of consumers can be unearthed without requiring the usage of formal surveys or panels. Topic Analysis allows researchers to uncover trends that are emerging within and among conversations thus allowing for early insights into customer wants and needs.

- Flexible Delivery and Configuration Options
        

 
  • A rich, user-friendly portal for rapid and easy viewing of the analytical results with drill down to the individual verbatim
  •         
  • Data feeds which deliver the analytic results in CSV files, databases for additional processing, analysis or 3rd party application integration
  •     
  • Can be configured for a long-term subscription or in a short, project mode.

"The benefits of a robust Text Analytics platform though well understood by Market Researchers and Customer Care professionals, adoption of such technology was poor, primarily because of the cost and resources required to deploy this. Our SaaS offering makes it quick and easy to leverage the power of text analytics for understanding the cust
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Source: PRWeb
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