Market Research and Customer Care firms now have access to an on-demand Text Analytics platform to derive actionable insights from all forms of qualitative customer feedback
(PRWEB) March 10, 2010 -- Serendio, a leading provider of Text Mining software products and solutions, announces the general availability of their Customer Experience Analytics (CxA) solution under a SaaS model. This offering, targeting Market Researchers and Customer Care organizations, is designed to bring together social media content, and other forms of insightful unstructured content - emails, call center narratives, and qualitative surveys, for a holistic 360 degree analysis of the consumer voice.
CxA was built on top of Serendio's flagship Text Analytics platform - DisKoveror, thus leveraging natural language processing and advanced statistical/linguistic techniques for deeper analysis of qualitative content.
CxA highlights include:
- Aggregate and Analyze Customer Feedback From Any Listening post
Aggregate and analyze user generated content from social media and qualitative text comments from internal interaction channels. Extract structured attributes such as author, source, demographics, date, web analytics, behavioral or transactional data from any interaction channel for deeper drill down. With an in-built Smart Connector framework, content harvesting is easily extended to subscription sources, emails, call center narratives, social media or any source that requires specialized programming to access them.
- Business Taxonomy Support For Deeper And Precise Analysis
With comprehensive taxonomies and dictionaries specific to Retail, Banking, Healthcare, Telecom and many more available out-of-the-box, CxA allows analysts to go far beyond the general keyword-driven monitoring and analysis platforms. With support for a hierarchical brand/product/service and feature catalog, CxA provides detailed analysis of the customer's needs, wants and perceptions at various levels. Brand and product managers can leverage the brand/product/feature sentiments to improve branding and product innovation. Customer care analysts can do root cause analysis and be better prepared for emerging issues.
- Topic Analysis
CxA's classification engine helps in the automatic identification of key topics and themes from the conversations around the business, brand and products. Thus key concerns of consumers can be unearthed without requiring the usage of formal surveys or panels. Topic Analysis allows researchers to uncover trends that are emerging within and among conversations thus allowing for early insights into customer wants and needs.
- Flexible Delivery and Configuration Options
For a demo and pricing, contact sales (at) serendio (dot) com
Serendio offers a gamut of SaaS enabled Text analytics products and solutions designed to transform all forms of unstructured content to insights and intelligence thus improving business effectiveness. Serendio is headquartered in Santa Clara, California. For more information visit, www.serendio.com.
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