"Together, we can break down those barriers," added Lifshitz. "Each day, more and more Hispanics are using the web and we'll provide parents and soon- to-be parents a comprehensive health resource including daily original content, a symptoms database and wellness tools."
Ser Padres Publisher Enedina Vega said: "Now, Hispanic parents can find us in print and online -- in partnership with one of the most influential and recognized doctors in our market. This is an example of true brand synergies for the greater consumer good."
About Ser Padres
Ser Padres launched in the fall of 1990 as an offshoot of Parents magazine. Published by Meredith (www.meredith.com), it is the primary source of parenting information relevant to the Hispanic audience, covering such topics as values, education, culture and heritage, pregnancy, home, family finance, food and health. Editorial coverage centers on the core theme of Family Well Being. Ser Padres can be found in pediatrician and gynecology offices around the nation and has a rate base of 700,000 copies.
About la Doctora Aliza
Dr. Aliza A. Lifshitz, Editor in Chief and Principal of VidaySalud.com, is
a renowned physician, author and health reporter. Dr. Lifshitz is a
collaborator for Ser Padres, Univision, and People en Espanol. She has a live
call-in program, El Consultorio de la Dra. Aliza, which airs weekly on the
Univision Radio network and writes a weekly column in "La Opinion," syndicated
in Spanish-language newspapers throughout the country. Her monthly column in
the Vista bilingual supplement runs in 29 newspapers nationwide. The third
edition of her book, Mama Sana, Bebe Sano -- Healthy Mother,
|SOURCE Ser Padres|
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