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Ser Padres Joins Forces with la Doctora Aliza's VidaySalud.com to Offer the Hispanic Community Unprecedented Online Health-Related Content in Spanish
Date:6/22/2009

ifshitz on the web will help Hispanic patients, because it combines two names that have been trusted and tested sources for health information in an easily-accessible way."

"Together, we can break down those barriers," added Lifshitz. "Each day, more and more Hispanics are using the web and we'll provide parents and soon- to-be parents a comprehensive health resource including daily original content, a symptoms database and wellness tools."

Ser Padres Publisher Enedina Vega said: "Now, Hispanic parents can find us in print and online -- in partnership with one of the most influential and recognized doctors in our market. This is an example of true brand synergies for the greater consumer good."

About Ser Padres

Ser Padres launched in the fall of 1990 as an offshoot of Parents magazine. Published by Meredith (www.meredith.com), it is the primary source of parenting information relevant to the Hispanic audience, covering such topics as values, education, culture and heritage, pregnancy, home, family finance, food and health. Editorial coverage centers on the core theme of Family Well Being. Ser Padres can be found in pediatrician and gynecology offices around the nation and has a rate base of 700,000 copies.

About la Doctora Aliza

Dr. Aliza A. Lifshitz, Editor in Chief and Principal of VidaySalud.com, is a renowned physician, author and health reporter. Dr. Lifshitz is a collaborator for Ser Padres, Univision, and People en Espanol. She has a live call-in program, El Consultorio de la Dra. Aliza, which airs weekly on the Univision Radio network and writes a weekly column in "La Opinion," syndicated in Spanish-language newspapers throughout the country. Her monthly column in the Vista bilingual supplement runs in 29 newspapers nationwide. The third edition of her book, Mama Sana, Bebe Sano -- Healthy Mother,
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