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Ser Padres Joins Forces with la Doctora Aliza's VidaySalud.com to Offer the Hispanic Community Unprecedented Online Health-Related Content in Spanish
Date:6/22/2009

NEW YORK, June 22 /PRNewswire/ -- Ser Padres magazine, the primary source of parenting information for U.S. Hispanics, has expanded its relationship with Ser Padres Contributor and Health Expert Dr. Aliza Lifshitz, M.D. (la Doctora Aliza), and her recently-launched web site VidaySalud.com. The site aims to enhance relationships between Latino patients and their physicians by providing patients with the information they need to better communicate with their doctors, ensure better compliance with physician instructions and deliver better health outcomes.

Ser Padres and Dr. Aliza have launched two co-branded channels on VidaySalud.com. The site's "Ninos" (Kids) channel -- http://www.vidaysalud.com/category/daily/ninos/ -- will now include content from the magazine focused on helping Hispanic parents raise healthy and happy kids. The site's Pregnancy Channel "Embarazo" -- http://www.vidaysalud.com/category/daily/embarazo/ -- will feature content from Ser Padres' offshoot for expectant mothers, Ser Padres Espera.

In addition, Dr. Aliza will inform, educate and answer questions in the Ser Padres special section named "Hola, Doctora Aliza" (Hi, Dr. Aliza) and readers will have the opportunity to communicate and send her their pressing health and pregnancy questions at mimosblog@serpadres.com.

"We know that up to 97% of Spanish-dominant Hispanics say they worry about their overall health but there have been obstacles -- including language, education, misinformation and distrust -- to receiving quality health care for years," commented Alberto Oliva, editor of Ser Padres. "Growing our relationship with Dr. Lifshitz on the web will help Hispanic patients, because it combines two names that have been trusted and tested sources for health information in an easily-accessible way."

"Together, we can break down those barriers," added Lifshitz. "Each day, more and more Hispanics are using the web and we'll provide parents and soon- to-be parents a comprehensive health resource including daily original content, a symptoms database and wellness tools."

Ser Padres Publisher Enedina Vega said: "Now, Hispanic parents can find us in print and online -- in partnership with one of the most influential and recognized doctors in our market. This is an example of true brand synergies for the greater consumer good."

About Ser Padres

Ser Padres launched in the fall of 1990 as an offshoot of Parents magazine. Published by Meredith (www.meredith.com), it is the primary source of parenting information relevant to the Hispanic audience, covering such topics as values, education, culture and heritage, pregnancy, home, family finance, food and health. Editorial coverage centers on the core theme of Family Well Being. Ser Padres can be found in pediatrician and gynecology offices around the nation and has a rate base of 700,000 copies.

About la Doctora Aliza

Dr. Aliza A. Lifshitz, Editor in Chief and Principal of VidaySalud.com, is a renowned physician, author and health reporter. Dr. Lifshitz is a collaborator for Ser Padres, Univision, and People en Espanol. She has a live call-in program, El Consultorio de la Dra. Aliza, which airs weekly on the Univision Radio network and writes a weekly column in "La Opinion," syndicated in Spanish-language newspapers throughout the country. Her monthly column in the Vista bilingual supplement runs in 29 newspapers nationwide. The third edition of her book, Mama Sana, Bebe Sano -- Healthy Mother, Healthy Baby, the first bilingual book on pregnancy and childbirth, was published in 2006. In addition to her activities in the media, Dr. Lifshitz maintains a full-time private practice in Internal Medicine at Cedars-Sinai Medical Center in Los Angeles and was President of the California Hispanic Medical Association an unprecedented four terms. Dr. Lifshitz has been named to Hispanic Business Magazine's list of 100 Most Influential Hispanics and has received countless honors.

About VidaySalud.com

VidaySalud.com is published by Cultural Asset Management Inc. of Santa Monica, California. The brand's mission is to be the most widely recognized and trusted provider of Spanish-language health information, across all media. VidaySalud.com is a tangible expression of La Doctora Aliza's commitment to public health. The internet hub includes "Health A to Z," the Harvard Medical School's searchable database of symptoms, diseases and treatments, as well as original health content, updated daily and created especially with the U.S. Hispanic community in mind. Bi-weekly email newsletters on a variety of health topics are available through free registration. Interactive health tools will be added as they are developed with sponsor support.


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