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September Kicks Off with National Shade Day, UV Safe Swimsuit Company Platypus Australia Supports the Cause by Raising Customer Awareness
Date:9/8/2013

Sydney, NSW (PRWEB) September 09, 2013

The Melanoma Institute Australia’s annual campaign to reduce the incidences of melanoma has just been launched. Their month-long drive kicked off with National Shade Day on Friday, 6 September 2013. Long-time sun safety supporters, Platypus Australia, joined in on the national effort by releasing their ‘The Importance of UV Protection Swimwear’ graphic to help spread awareness. Founder of the UV safe swimsuit company for children, Ms. Karel Wheen, explains her efforts this month. “Although we support causes like this year around, for September we’re using National Shade Day as a trigger to boost customer awareness; it’s easier to understand a visual than read a lot of text, so we’ve unveiled a great graphic explaining the facts behind, and causes of, cancer.”

Australia is known to have the most occurrences of melanoma on the planet. It’s more common amongst teenagers and young adults; so the country is searching for a way to reduce the staggering number of new cases diagnosed each year through awareness programs.

Since their beginnings back in 1996, Platypus Australia have been doing their bit to help shield infants, children and young adults from melanoma by creating trendy and comfortable UV safe swimsuits and accessories. Being the integral ‘Slip’ piece of the infamous ‘Seek, Slip, Slop, Slap, Slide’ prevention method taught in schools, covering up with Platypus’s UPF50+ rating swimwear blocks out 97.5% of harmful ultraviolet r
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