Navigation Links
Sensis Launches Air-Quality Campaign
Date:12/10/2013

Los Angeles, CA (PRWEB) December 10, 2013

Sensis, a cross-cultural advertising agency with digital at its core, created an advertising campaign to help raise awareness about the effect wood burning has on Southern California air quality while introducing a new type of alert on days when wood smoke can create health and pollution risks. The campaign for the South Coast Air Quality Management District (SCAQMD) includes radio, billboards, digital, social media, print, and on-air alerts along with television spots. The “Check Before You Burn” program encourages Southland residents to think twice before lighting fireplaces, fire pits and chimneys in the winter.

The commercial, produced by Tomato Studio LA for Sensis, acknowledges the allure of lighting fires during winter, but offers equally appealing alternatives when “no burn alerts” are in effect. The campaign message is told from the point of view of real-life 11-year-old asthma patient Juliette. She acknowledges that fires are appealing but the dirty air they sometimes produce has a direct impact on the health of people like her.

“It's a fully integrated effort, because we want people to have easy, immediate access to alerts when they happen,” Sensis President José Villa said. “Just as important, we don't want anyone to go without a wood fire when it's fine to do so. By getting the balance right, we can bring all of Southern California together for a common good."

About Sensis
Sensis is a cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Agency clients include DIRECTV, United Healthcare, the FDA, Metrolink, AARP, the U.S. Coast Guard Academy, Tadin Herb & Tea, and Southern California Public Radio. For more information, visit SensisAgency.com.

Read the full story at http://www.prweb.com/releases/2013/12/prweb11398619.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Metro® Launches Integrated Mobile Medication System at 2013 ASHP Midyear Clinical Meeting & Exhibition
2. Project6 Design Launches Responsive Website Design and Development for California Environmental Nonprofit
3. Cheapdressale.com Launches A Special Offer On Its Princess Wedding Dresses
4. Celebrity Trainer Lucas James Launches New IAMFIT 90-Day Weight Loss Program
5. Purpose Health Consulting Launches to Provide Work/Life Balance Solutions for Organizations
6. Solana Beach Car Accident Chiropractor Chiro4life Center Launches New Website
7. Bernstein Liebhard LLP Launches New GranuFlo Lawsuit Website for Individuals Allegedly Injured by Recalled Dialysis Medications
8. Bodyweight Workouts Website Bodyweight Torch Launches 105 of the Best Bodyweight Exercises Video
9. LaRocca Skincare Launches in New Beauty at Fred Segal Santa Monica
10. VitaPro Labs Launches New Withdrawal Aid System at WithdrawalAid.com, a Supplement Proven To Ease Opioid Withdrawal Symptoms
11. Engage3 Launches Holiday Drive in Davis, CA
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar ... M.D from the David Geffen School of Medicine at UCLA. He trained in Internal ... complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary of ... award to iHire in recognition of their exemplary accomplishments in worksite health promotion. , ... Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was ...
(Date:6/24/2016)... ... June 24, 2016 , ... A recent article published June 14 ... The article goes on to state that individuals are now more comfortable seeking to ... operations such as calf and cheek reduction. The Los Angeles area medical group, Beverly ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort ... holistic treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain ... Disease (SCD) is a disorder of the red blood cells, which can cause episodes ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension ... that it will receive two significant new grants to support its work to ... its 25th anniversary by recognizing patients, medical professionals and scientists for their work ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... "The World Market for Companion Diagnostic Tests" report to ... World Market for Companion Diagnostics The World ... diagnostic and personalized medicine diagnostics. Market analysis in the report ... Diagnostics Test Market (In Vitro Diagnostic Kits) by Region (N. ...
(Date:6/24/2016)... 2016   Pulmatrix, Inc ., (NASDAQ: ... drugs, announced today that it was added to the ... its comprehensive set of U.S. and global equity indexes ... important milestone for Pulmatrix," said Chief Executive Officer ... our progress in developing drugs for crucial unmet medical ...
(Date:6/24/2016)... 2016  Arkis BioSciences, a leading innovator in ... durable cerebrospinal fluid treatments, today announced it has ... is led by Innova Memphis, followed by Angel ... investors.  Arkis, new financing will accelerate the commercialization ... release of its in-licensed Endexo® technology. ...
Breaking Medicine Technology: