Navigation Links
Sensis Launches Air-Quality Campaign
Date:12/10/2013

Los Angeles, CA (PRWEB) December 10, 2013

Sensis, a cross-cultural advertising agency with digital at its core, created an advertising campaign to help raise awareness about the effect wood burning has on Southern California air quality while introducing a new type of alert on days when wood smoke can create health and pollution risks. The campaign for the South Coast Air Quality Management District (SCAQMD) includes radio, billboards, digital, social media, print, and on-air alerts along with television spots. The “Check Before You Burn” program encourages Southland residents to think twice before lighting fireplaces, fire pits and chimneys in the winter.

The commercial, produced by Tomato Studio LA for Sensis, acknowledges the allure of lighting fires during winter, but offers equally appealing alternatives when “no burn alerts” are in effect. The campaign message is told from the point of view of real-life 11-year-old asthma patient Juliette. She acknowledges that fires are appealing but the dirty air they sometimes produce has a direct impact on the health of people like her.

“It's a fully integrated effort, because we want people to have easy, immediate access to alerts when they happen,” Sensis President José Villa said. “Just as important, we don't want anyone to go without a wood fire when it's fine to do so. By getting the balance right, we can bring all of Southern California together for a common good."

About Sensis
Sensis is a cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency’s unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Agency clients include DIRECTV, United Healthcare, the FDA, Metrolink, AARP, the U.S. Coast Guard Academy, Tadin Herb & Tea, and Southern California Public Radio. For more information, visit SensisAgency.com.

Read the full story at http://www.prweb.com/releases/2013/12/prweb11398619.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Metro® Launches Integrated Mobile Medication System at 2013 ASHP Midyear Clinical Meeting & Exhibition
2. Project6 Design Launches Responsive Website Design and Development for California Environmental Nonprofit
3. Cheapdressale.com Launches A Special Offer On Its Princess Wedding Dresses
4. Celebrity Trainer Lucas James Launches New IAMFIT 90-Day Weight Loss Program
5. Purpose Health Consulting Launches to Provide Work/Life Balance Solutions for Organizations
6. Solana Beach Car Accident Chiropractor Chiro4life Center Launches New Website
7. Bernstein Liebhard LLP Launches New GranuFlo Lawsuit Website for Individuals Allegedly Injured by Recalled Dialysis Medications
8. Bodyweight Workouts Website Bodyweight Torch Launches 105 of the Best Bodyweight Exercises Video
9. LaRocca Skincare Launches in New Beauty at Fred Segal Santa Monica
10. VitaPro Labs Launches New Withdrawal Aid System at WithdrawalAid.com, a Supplement Proven To Ease Opioid Withdrawal Symptoms
11. Engage3 Launches Holiday Drive in Davis, CA
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/21/2017)... , ... July 21, 2017 , ... Bernard R. Bach, ... President of the American Orthopaedic Society of Sports Medicine (AOSSM) , received the ... the AOSSM Annual Meeting in Toronto, Canada. This prestigious award is given annually to ...
(Date:7/21/2017)... ... ... Hawkins, Pastor and Overseer at The House of Yahweh in Abilene, Texas, has written a ... and pleads with world leaders to be more open about positive changes. Yisrayl says the ... there is a peaceful and positive way to solve all; yes, all issues, and he ...
(Date:7/21/2017)... , ... July 21, 2017 , ... ... medical students improve their chances of acceptance to a residency in a United ... have earned degrees outside the U.S. , According to data released by the ...
(Date:7/21/2017)... Pass, OR (PRWEB) , ... July 21, 2017 ... ... in recent weeks Nature’s Tears® EyeMist®, the signature product of her research center ... country with the world’s largest population and the greatest number of sufferers of ...
(Date:7/21/2017)... CANADA (PRWEB) , ... July 21, 2017 , ... ... 80% follow-up at 10 years, researchers from the Multicenter Orthopaedics Outcome Network (MOON) ... of life a decade after surgery, though activity levels decline over time. The ...
Breaking Medicine News(10 mins):
(Date:7/19/2017)... , July 19, 2017  Mako Medical Laboratories partnered ... the Military Family Assistance Fund (MFA) to bring 140 ... to visit with their families one last time before ... coordinate the travel and logistics needed for these soldiers. ... soldiers and their families. We just wish we could ...
(Date:7/14/2017)... July 13, 2017 It should come as no ... is in the midst of a crippling opioid epidemic. ... 1999, the number of overdose deaths from opiate-based medications has ... half a million dead from 2001 to 2015". During this ... hydrocodone has similarly quadrupled, drawing a compelling link between prescription ...
(Date:7/12/2017)... CarpalAID is a revolutionary new product that relieves painful ... Carpal tunnel syndrome affects more than 8 million people a year. ... men. The common methods of treating CTS are painful surgery, the ... or gloves. ... CarpalAID is a clear patch worn on the palm of ...
Breaking Medicine Technology: