Navigation Links Closes $1.1 Million Series A Round of Investment Financing

MentorTech Ventures Leads Round, with Participation from Amicus Capital and Prominent Angel Investors.

(PRWEB) May 19, 2010 --, an online directory and resource for seniors and their families searching for senior care or senior housing, announced today that it received a $1.1 million of Series A financing led by MentorTech Ventures of Philadelphia. Amicus Capital, along with other prominent Seattle and Silicon Valley angel investors, also participated in the round.

As part of the financing, Michael Aronson, from MentorTech Ventures, and David Reibstein, Wharton marketing professor, will be joining the Board of Directors. Both parties bring a breadth of knowledge and experience to the table. "We are thrilled to have the support of such an experienced and reputable set of investors," says Chris Rodde, CEO of "The money we’ve raised will help us to accelerate our growth and roll out our services to a national audience." is an online media company serving the senior care and senior housing markets, generating qualified prospects for senior living providers while serving as a comprehensive resource and directory for consumers. "We see a tremendous potential in the senior living category and believe that is well positioned to deliver great value to the growing senior segment and their caregivers," says Michael Aronson, of MentorTech Ventures, a Philadelphia-based venture capitalist which has been involved in several successful startups such as, MerchantCircle, and Yodle. was founded in 2009 by Chris Rodde, Jay Goldstein, and Tom Blumer, who met while working at All Star Directories, a highly successful Internet lead generation company in the Education vertical.

About ( is a free resource for people looking for senior housing or senior care for a loved one or themselves. With valuable, expert-written articles, a comprehensive directory of care options and a free advisor service, SeniorHomes is the best place to start your search for assisted living, independent living, Alzheimer's care, or a retirement community.

About MentorTech Ventures

MentorTech Ventures ( is a Philadelphia-based, early-stage venture capital fund with a primary focus on information technology, marketing technology and medical device companies. The managing partners at MentorTech have more than twenty-five years experience investing in early stage companies.

If you'd like more information about this topic, or to schedule an interview with Chris Rodde, please call Angela Stringfellow at 206-905-8774.


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