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Senate Votes to Proceed - 60 Plus Announces New 9 State TV Campaign Targeted at Senators to Protect Medicare
Date:11/24/2009

New $2.0 Million Ad Buy Targeting AK, AR, FL, IN, LA, ME, NE, ND and SD

ALEXANDRIA, Va., Nov. 24 /PRNewswire-USNewswire/ -- In the wake of the Senate's vote on Saturday to take up the health care reform legislation, the 60 Plus Association today announced a new advertising campaign targeting Senators in nine states - Alaska, Arkansas, Florida, Indiana, Louisiana, Maine, Nebraska, North Dakota, and South Dakota.

The $2.0 million ad buy highlights the Center for Medicare and Medicaid Services (CMS) report which confirms cuts to Medicare of half a trillion dollars and reports seniors could have benefits cut and could "jeopardize access" to health care.

The :30 second TV ad begins running in each state tomorrow. See the national version at www.60plus.org. See the Florida version at http://www.youtube.com/watch?v=SeVl7KLXEP0.

"This should be a week of Thanks, but these Senators will be receiving 'No Thanks' from seniors. The chief actuary says the House bill cuts Medicare. The Senate bill is no better. Seniors have already lost their Social Security COLA and now President Obama, Senator Reid and Speaker Pelosi want to cut Medicare, too. Senators should take notice, seniors are upset and taking a stand to say 'Don't cut our Medicare,'" said Jim Martin, President of 60 Plus.

Titled "Devastating", the ad features the new report from CMS citing the potential effects to Medicare and the coverage seniors would receive, and members of our Greatest Generation begging Congress not to cut Medicare to pay for health care reform. The state specific ad asks seniors to call their Senator, and ends with a senior reminding Congress "Seniors will NOT forget."

"Members of Congress are trying to hide behind the AARP endorsement of this bill as a defense, but AARP makes hundreds of millions of dollars a year on royalty payments from selling insurance plans. Senators would be smart to read the bill and listen to the experts that run Medicare, instead of hiding behind the rhetoric and accounting gimmicks in Sen. Reid's bill," continued Martin.

A full transcript of the Florida version of the ad can be found below.

The 60 Plus Association is a 17-year-old nonpartisan organization working for death tax repeal, saving Social Security, affordable prescription drugs, lowering energy costs and other issues featuring a less government, less taxes approach. 60 Plus calls on support from nearly 5.5 million citizen activists. 60 Plus publishes a magazine, SENIOR VOICE, and a Scorecard, bestowing awards on lawmakers of both parties who vote "pro-senior." 60 Plus has been called, "an increasingly influential senior citizen's group" and since 1992 "the conservative alternative to the AARP."

FINAL 60 PLUS ASSOCIATION TV :30 - "DEVASTATING-FLORIDA"

SPA-09-TV-42


                VIDEO                                 AUDIO
                -----                                 -----


U.S. Capitol and Senior B-Roll        (Music Up and Under)
------------------------------        --------------------
SUPER:                                ANNOUNCER:
------                                ----------
What does health care reform mean      What does health care reform mean
 for seniors?                          for seniors?
---------------------------------     ---------------------------------


                                       A new report from the agency which
                                       runs Medicare says it could be
                                       devastating.
                                      ----------------------------------
U.S. Capitol
------------
CMS Report/Logo
---------------
                                       "Medicare cuts ... so costly to
                                       hospitals and nursing homes that
                                       they could stop taking Medicare
                                       altogether."
                                      --------------------------------
Hospital B-Roll
Washington Post Masthead
"...hospitals and nursing homes...
could stop taking Medicare
altogether."
----------------------------------

CITE:
Washington Post, 11/15/09
-------------------------


                                       500 billion in cuts that... "would
                                       sharply reduce benefits for some"
                                       and "could jeopardize access to
                                       care for millions of others."
                                      ----------------------------------
Doctor and Senior B-Roll
Washington Post masthead
$500 Billion In Medicare Cuts:
"...would sharply reduce benefits
for some senior citizens..."
"...could jeopardize access to care
for millions of others..."
-----------------------

CITE:
-----
Washington Post, 11/15/09
-------------------------




Seniors on camera                     SENIOR:
                                       Don't make us pay for health care
-----------------                      reform by cutting Medicare.
                                      ---------------------------------

SUPER:
------
Call Senator Bill Nelson
Stop the Medicare Cuts
----------------------                SENIOR:
                                      Seniors will not forget.
                                      ------------------------
(813) 225-7040
www.60Plus.org


DISCLAIMER:
-----------
PAID FOR BY 60 PLUS ASSOCIATION

SOURCE The 60 Plus Association


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