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SellingLTC.com Develops simplifyingLTC
Date:4/29/2008

A New LTCI Presentation System Designed for Today's Younger Market

ATLANTA, April 29 /PRNewswire/ -- SellingLTC.com, LLC, the leader in providing long-term care insurance sales, marketing and presentation solutions for insurance sales professionals, today announced the release of simplifyingLTC, a LTCI presentation system designed specifically for today's younger market.

This new presentation system communicates the risk of long-term care in a language younger consumers can easily understand. It also offers the ability to make a presentation online or face-to-face. Two presentations are included, one for consumers and one for partnering with financial planners, as well as presentation scripts and an Audio Sales Library with over 90 minutes of sales training. "simplifyingLTC represents a new direction for a changing LTCI market," says Phillip Sullivan, President of SellingLTC.com.

simplifyingLTC personalizes the presentation using financial information specific to each client, taking into account the client's age, location, current cost of care, inflation rates, interest rates and tax bracket. This new approach simplifies the long-term care discussion and decision-making process by asking, "Does long-term care present a potential financial risk and if so, what action should be taken to prepare for that risk?" It eliminates the question of need because it is an impossible question to answer. "The truth is no matter how many statistics you read or throw at someone, there is no way to know who will and who will not need long-term care. However, you can evaluate and determine the potential impact that a long-term care event would have on someone's financial/retirement plan," stated Sullivan.

"Our goal is to eliminate confusion and equip consumers with the information needed to make an informed decision, while at the same time helping producers deliver a clear concise presentation every time," concluded Sullivan.

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SOURCE SellingLTC.com, LLC
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