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Selfridges and Cupron Bring Actual Beauty Sleep to Brits
Date:10/30/2008

t for the lifetime of the product, even after repeated washings, without losing its effectiveness.

Selfridges' Director of Home and Leisure Kit Li-Perry says: "This is what everyone wants - to wake up looking more beautiful. The Cupron Cosmetic Pillow Case truly gives new meaning to the term 'Beauty Sleep.' Selfridges is proud to be the exclusive retail provider of the Cupron Cosmetic Pillow Case in the UK."

Cupron's clinical study has shown that the simple act of sleeping on a Cupron pillowcase for four weeks will reduce the appearance of wrinkles and crow's feet around the eyes, and will improve the skin's overall appearance. The dream of beauty while you sleep can now be realized, using the natural power of copper that is gentle and non-toxic, with no skin irritation.

"Cupron is excited to be working with Selfridges, the premier retail shopping outlet in the UK," said Jeff Gabbay, CEO of Cupron. "The Cupron Cosmetic Pillow Case is the result of 15 years of research, specifically designed to make it incredibly easy for customers to enjoy benefits previously found only in messy creams or costly injections. We look forward to bringing this incredible breakthrough technology to all of Selfridges customers in time for their holiday shopping."

Cupron's patented technology is scientifically proven to be non-sensitizing and non-irritating for both humans and animals. Cupron is a "green" company, using recycled material and environmentally-friendly, natural copper oxide.

The pillow case debuts at Selfridges on October 27, 2008.

About Cupron
Cupron, Inc. has patented the use of the natural form of copper, copper oxide, as the core ingredient o
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