Navigation Links
Select Comfort Launches Entirely Redesigned Line Of Sleep Number Beds

Unique Bed Benefits, Plus New Series and Models, Mean Unbeatable Consumer Value Queen c2 Mattress Starts at $699.99; One of Three Queen Sets Now Under $1,500

Minneapolis, MN (Vocus) February 26, 2009 -- In today's uncertain economy, consumers are far more considered about each and every purchase. But while they are buying fewer things, they are buying when they recognize an unbeatable value. In response to the economic environment and consumer sentiment, SELECT COMFORT® Corporation (NASDAQ: SCSS), the nation's leading bed retailer and creator of the SLEEP NUMBER® bed, today announces the redesign of its entire line of popular Sleep Number beds.

"For today's consumer, an unbeatable value is the right combination of product benefit, quality, durability, and price. The relaunch of the entire line of Sleep Number beds gives us the platform to increase overall value by enhancing quality and durability while actually maintaining or lowering the cost of our already-affordable products," said Kathy Roedel, executive vice president responsible for operations and new product development. "Simply put, the new line of Sleep Number beds represents a wise investment for the consumer- today and well into the future."    

At the Core of the New Redesign is Value
While other manufacturers are lowering quality to lower prices, or increasing the prices of current models, Select Comfort is introducing a new line with improved overall consumer value. Specifically, the new line of Sleep Number beds includes:

  • The improved quality of lower-priced models, with enhanced fabrics and added comfort layers.
  • The introduction of new bed models with more competitive price points, including an entry-level Sleep Number mattress starting at $699.99, which is one of three queen bed sets priced under $1,500.
  • The introduction of a value-priced Sleep Number memory foam mattress for those who want luxurious memory foam with the unique benefit of Sleep Number adjustability, is available with queen bed sets starting at $2,599.98.

To help consumer's choose the bed that is the best value for them, the Sleep Number bed models now are grouped into three new series titled the SLEEP NUMBER® bed Classic Series, SLEEP NUMBER® bed Performance Series and SLEEP NUMBER® bed Innovation Series.

The Sleep Number Bed Classic Series
The Sleep Number bed Classic Series is the classic design that launched a sleep revolution with personal adjustability at an affordable price. The series includes the Sleep Number c2 bed, Sleep Number c3 bed and Sleep Number c4 bed.

The Sleep Number Bed Performance Series
The Sleep Number bed Performance Series includes our most popular beds, featuring enhanced performance, comfort and a great value. The series includes the Sleep Number p5 bed, Sleep Number p6 bed and Sleep Number p7 bed.

The Sleep Number Bed Innovation Series
The Sleep Number bed Innovation Series is the premier experience in personalized comfort combined with leading-edge innovations in sleep technology. The series includes the Sleep Number i8 bed, Sleep Number i9 bed and Sleep Number i10 bed.

What Makes a Sleep Number Bed Different
Even with the redesign of the entire Sleep Number bed line, the core technology that makes the bed unique remains the same. Unlike traditional mattresses made from metal coils or springs, each Sleep Number bed model gives sleepers total control over their sleep experience because they can adjust their side of the bed to their Sleep Number setting. At the touch of a button,
sleepers can increase or decrease their Sleep Number setting - going from a soft zero to a firm 100 - to achieve the exact level of comfort, firmness and support that's ideal for them and their body.

"When you're able to adjust your side of the bed to your Sleep Number setting, uncomfortable pressure points are greatly reduced. Therefore, you're able to get truly comfortable,
you toss and turn less, and you achieve a better night's sleep," said Pete Bils, senior director of sleep innovation and clinical research for Select Comfort. "If you're part of a couple who disagrees on mattress firmness, if you suffer from back pain or general soreness and stiffness, or just can't seem to get comfortable on your current mattress, the personalized comfort of the Sleep Number bed could be ideal for you."

Consumers who want to experience the benefits, quality and affordability of the new line of Sleep Number beds can visit one of the more than 450 stores across the country, go to, or call 888-411-2270.

About Select Comfort
Founded more than 20 years ago, SELECT COMFORT® is the nation's leading bed retailer . Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the SLEEP NUMBER® bed, as well as foundations and sleep accessories. Select Comfort products are sold through its more than 450 company-owned stores located across the United States; select bedding retailers; direct marketing operations and online at To find, or engage in, consumer discussion on Select Comfort Sleep Number products, please visit


Read the full story at

Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved  

Related medicine news :

1. 1 in 3 Medicare Part D Enrollees Select Medicare Advantage Drug Plans for 2009
2. Activity Against Drug-Resistant Pathogens is One of the Leading Attributes Influencing Physicians Antibiotic Selection for the Treatment of Inpatient Community-Acquired Pneumonia
3. Nuvos High Throughput Experimentation Platform Selected as 2009 Edison Award Finalist
4. St John Ambulance Selects Web-Based SMS Solution From Text Messaging Centre (TMC) for Rapid Response Communication via Two-Way SMS Messaging
5. AMD Global Telemedicine, Inc is Pleased to Announce the Selection of its Examination Camera for the Canadian National Telehealth Videoconference Equipment RFP
6. Pee Dee Cardiology Selects Allscripts Professional Electronic Health Record and Practice Management Solution
7. Axium Healthcare Pharmacy, Inc. Selected as a Preferred Specialty Pharmacy for Tevas Shared Solutions(R) in Puerto Rico
8. Edge Health Solutions Selects Allscripts Electronic Health Record for Apple Mac OS X Medical Platform
9. Two Pharmaceutical Firms Select Clinipace to Deploy New Grant Management Solution
10. Gentiva(R) Health Services Sells Selected Pediatric Home Health Care Branches
11. Dr. Gregory Sawyer, of Los Gatos, Has Been Selected by the American Dental Association for the Evidence-Based Dentistry Champion Conference
Post Your Comments:
Related Image:
Select Comfort Launches Entirely Redesigned Line Of Sleep Number Beds 
(Date:10/13/2017)... , ... October 13, 2017 , ... ... serving communities in the greater Dallas, Miami, and Raleigh regions, is organizing an ... to overcome a rare and deadly chromosome abnormality. , After struggling since birth ...
(Date:10/13/2017)... ... 13, 2017 , ... While it’s often important to take certain medications during ... Austin, Texas, has identified a solution. , She developed a prototype for MOTION LIGHT-UP ... such, it eliminates the need to turn on a light when taking medication during ...
(Date:10/13/2017)... , ... October 13, 2017 , ... PurhealthRX , ... Oil utilizing Purzorb™ technology. Applying the Purzorb™process to full spectrum CBD oil will revolutionize ... providing a CBD form that can be easily incorporated into liquid products, while reducing ...
(Date:10/13/2017)... ... 13, 2017 , ... Apple Rehab Shelton Lakes , which specializes in ... the facility as part of a disaster drill on October 3rd. , Apple Rehab ... City Emergency Manager, as well as the Connecticut Long Term Care Mutual Aid ...
(Date:10/13/2017)... New York, NY (PRWEB) , ... October 13, 2017 , ... ... most influential people in business to advocate for action towards gender equality at their ... 18,000 views from around the globe, and reached a social audience of over 3 ...
Breaking Medicine News(10 mins):
(Date:10/11/2017)... IRVING, Texas , Oct. 11, 2017  Caris ... science focused on fulfilling the promise of precision medicine, ... Institute has joined Caris, Precision Oncology Alliance™ (POA) as ... leading cancer centers, the St. Jude Crosson Cancer Institute ... to advance the use of tumor profiling, making cancer ...
(Date:10/7/2017)... , Oct. 6, 2017   Provista, a ... than $100 billion in purchasing power, today announced a ... information. The Newsroom is the online home ... trends, infographics, expert bios, news releases, slideshows and events. ... to a wealth of resources at their fingertips, viewers ...
(Date:10/2/2017)... 2017 Diplomat Pharmacy, Inc. (NYSE: ... Consulting, LLC , and named its founder as Diplomat,s ... Tennessee , will operate under Diplomat ... service offerings for health care partners to include IT ... "In an interoperable world, technology delivers comprehensive ...
Breaking Medicine Technology: