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Select Comfort Launches Entirely Redesigned Line Of Sleep Number Beds
Date:2/26/2009

Unique Bed Benefits, Plus New Series and Models, Mean Unbeatable Consumer Value Queen c2 Mattress Starts at $699.99; One of Three Queen Sets Now Under $1,500

Minneapolis, MN (Vocus) February 26, 2009 -- In today's uncertain economy, consumers are far more considered about each and every purchase. But while they are buying fewer things, they are buying when they recognize an unbeatable value. In response to the economic environment and consumer sentiment, SELECT COMFORT® Corporation (NASDAQ: SCSS), the nation's leading bed retailer and creator of the SLEEP NUMBER® bed, today announces the redesign of its entire line of popular Sleep Number beds.

"For today's consumer, an unbeatable value is the right combination of product benefit, quality, durability, and price. The relaunch of the entire line of Sleep Number beds gives us the platform to increase overall value by enhancing quality and durability while actually maintaining or lowering the cost of our already-affordable products," said Kathy Roedel, executive vice president responsible for operations and new product development. "Simply put, the new line of Sleep Number beds represents a wise investment for the consumer- today and well into the future."    

At the Core of the New Redesign is Value
While other manufacturers are lowering quality to lower prices, or increasing the prices of current models, Select Comfort is introducing a new line with improved overall consumer value. Specifically, the new line of Sleep Number beds includes:


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