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Select Comfort Creates Sleep Number Quality of Life Advisory Board to Improve Lives, Enhance Well-Being
Date:2/12/2008

Team of Five International Experts to Educate Americans about the Impact of Better Sleep on Quality of Life

MINNEAPOLIS, Feb. 12 /PRNewswire/ -- Select Comfort Corporation (Nasdaq: SCSS), the nation's leading bed retailer and creator of the SLEEP NUMBER(R) bed, has hand-picked five internationally known experts to be part of its Sleep Number(R) Quality of Life Advisory Board, assembled to help people realize how they can enhance their lives through better sleep and a better bed.

"People don't ordinarily make the connection between the amount of sleep they get and the quality of the lives they live every day," said Pete Bils, senior director of sleep innovation and clinical research for Select Comfort. "We've recruited some of the country's top experts to help people truly understand how overall life satisfaction is linked to sleep." The Sleep Number Quality of Life Advisory board complements the Select Comfort Sleep Advisory Board(SM), which is made up of leading researchers and clinicians to help guide the company about issues related to the science and practice of better sleep.

The expertise of the Sleep Number Quality of Life Advisory Board members includes high performance/energy, personal happiness, physical appearance, successful relationships and sleep environment and decor. The board members are:

Dr. John Spencer Ellis: High Performance/Energy

Dr. John Spencer Ellis is the CEO of National Exercise & Sports Trainers Association, the Spencer Institute for Life Coaching and the Get America Fit Foundation. He is currently seen as the health and fitness expert on Bravo's The Real Housewives of Orange County. He also is the host of The Fit Show, The OC Body TV show and The Spencer Power Hour radio program. Ellis is the author of How Badly Do You Want It? - Your Ultimate Guide to Optimal Fitness. Most recently, he hosted the Ms. Fitness USA and World Pageants, and was nominated for induction into the Fitness Hall of Fame. Ellis speaks to athletes and busy moms, as well as those people who simply want more energy to get through the day. According to him, being well rested and recovered will keep you fully "on your game."

M.J. Ryan: Personal Happiness

M.J. Ryan has earned the title of "an expert in human fulfillment" by conducting workshops for high performance executives and entrepreneurs across the nation. She has authored many books on the topic, including The Happiness Makeover, Random Acts of Kindness, Attitudes of Gratitude, The Power of Patience, Trusting Yourself, The Giving Heart and 365 Health and Happiness Boosters. M.J.'s sleep philosophy is that a good night's sleep helps people enjoy life and succeed at both home and work.

Shalini Vadhera: Physical Appearance

Shalini Vadhera is an internationally recognized celebrity makeup artist for numerous A-List clients. Most recently, she traveled the world to author her own beauty guide, Passport to Beauty: Secrets and Tips From Around the World for Becoming A Global Goddess, which hit no. 1 on health and beauty lists. Her Global Goddess Beauty makeup line is sold at Victoria's Secret and HSN. Vadhera shares international beauty tips and calls sleep the world's best-kept beauty secret.

Dr. Robi Ludwig: Successful Relationships

Dr. Robi Ludwig, Psy.D. is a nationally renowned psychotherapist, reporter, and host of GSN's Without Prejudice and TLC's One Week to Save Your Marriage. She is contributing editor for Cookie magazine and guest host of CNN's Larry King Live. Ludwig has been featured on numerous national news, talk and entertainment programs. She is the author of Till Death Do Us Part: Love, Marriage and the Mind of the Killer Spouse, and former writer, producer and host of Real Talk for WETM-TV, the NBC affiliate in Elmira, New York. According to Ludwig, a good night's sleep gives you the emotional ability to be your best self, and disruptions in sleep can have ripple effects on our relationships and negatively impact how we feel about ourselves.

Rebecca Cole: Sleep Environment and Decor

Rebecca Cole is a New York City interior designer and founder of Cole Creates, a retail and design business, which promotes fresh and creative living. She also is a co-host of Surprise by Design on the Discovery Home Channel and the nationally syndicated radio show On the House. According to Cole, who provides tips on creating the ideal sleep environment, there's nothing more conducive to a good night's sleep than a beautiful bedroom and a bed that is your reward for a hectic day.

To learn more about the Sleep Number bed, visit http://www.beds.com or http://www.sleepnumber.com.

About Select Comfort Corporation

Founded more than 20 years ago, Select Comfort Corporation is the nation's leading bed retailer(1). Based in Minneapolis, the company designs, manufactures, markets and supports a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. SELECT COMFORT(R) products are sold through its more than 470 company-owned stores located across the United States; select bedding retailers; direct marketing operations; and online at http://www.sleepnumber.com.

(1) Top 25 Bedding Specialists, Furniture/Today, August 2007.


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SOURCE Select Comfort
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